About Turquoise Wine Bar
Liquid Capital: $150,000
Net Worth Requirement: $500,000
Franchise Fees: $40,000
Royalty: 6%
Training and Support: Yes
Home Office: Glendale, AZ
CEO: Dan Hernandez

Investment Range $330,400 - $805,600
Turquoise Wine Bar is redefining the wine bar experience by blending boutique wines, light dining, and a relaxed atmosphere into a scalable franchise opportunity. Designed for simplicity and ease of execution, Turquoise Wine Bar provides owners with a proven system, comprehensive training, and the tools needed to create a welcoming and profitable local gathering place in the wine and liquor business.
Why Choose Turquoise Wine Bar Franchise & Liquor Store Opportunity?
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Simple, Replicable Model: Built to be easy to launch and operate with structured processes for staffing, service, and kitchen setup.
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Comprehensive Training: Two-week program including classroom and on-the-job instruction. Franchisees learn Turquoise’s SOPs, brand philosophy, employee handbook, and how to implement the W.I.N.E. service model.
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Robust Operational Tools: From recipes and equipment plans to daily checklists and 12-month wine mapping, owners receive everything needed to run front and back of house efficiently.
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Built-In Marketing Support: A full suite of marketing templates, campaign tools, and access to a dedicated media partner for website setup, social media management, and local marketing strategies.
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Proven Guest Experience: The W.I.N.E. model ensures a consistent, elevated guest experience while giving owners a service framework to train their team and maintain quality.
Ideal Liquor and Wine Franchise Owner Profile
Turquoise Wine Bar is looking for hospitality-minded individuals who want to build a warm, stylish community gathering space. Ideal candidates should:
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Passion for Wine and Hospitality: Enthusiastic about wine, food, and creating memorable customer experiences.
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Operational Discipline: Comfortable following systems and managing day-to-day operations with attention to detail.
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Business Focused: Able to balance guest service with financial oversight, marketing, and local business development.
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Locally Engaged: Interested in becoming a recognizable part of the neighborhood wine scene and active in local events and partnerships.
Alcohol Retail Franchise Training and Support FAQ
What kind of training and support does Turquoise Wine Bar provide? Franchisees receive two weeks of training covering operations, brand standards, guest service, and marketing. Ongoing support includes access to recipes, marketing assets, vendor relationships, and media resources.
Is food service experience required? No prior food service experience is needed. The business model is designed to be straightforward, and training prepares franchisees to manage both the wine and light food offerings.
What’s included in the marketing support? A library of pre-designed campaigns, templates, and promotions, along with access to a trusted media partner who can help with web design, social media, and online marketing.
Does Turquoise Wine Bar assist with site selection? Yes. Site selection assistance is available, helping franchisees evaluate retail spaces with strong potential for foot traffic and community engagement.
Does the franchise offer financing assistance? Yes. Financing is available through third-party lenders.
Are there co-op advertising programs or lease negotiation help? Co-op advertising is not applicable. Lease negotiation assistance is not included.
Searching for more information? Download the 2025 Turquoise Wine Bar Franchise Disclosure Document FDD below.
Looking to explore available listings in the liquor and wine space? Visit our 2025 Liquor Store for Sale Guide to learn more about liquor business opportunities near you.
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Chat with one of our expert consultants to discover:
- Insights from current franchise owners
- What to expect in terms of ROI
- Smart financing strategies tailored for this franchise
This web page does not constitute a franchise offering or an offer to sell a franchise. A franchise offering can be made by the franchise only in a state if first registered, excluded, exempted or otherwise qualified to offer franchises in that state, and only if provided with an appropriate franchise disclosure document.