About American Family Care (AFC)
Liquid Capital: $750,000
Net Worth Requirement: $2,000,000
Franchise Fees: $60,000
Royalty: 6%
Training and Support: Yes
Home Office: Birmingham, AL
CEO: Randy Johansen

Investement Range $1,227,774 - $1,778,851
American Family Care (AFC) is the nation's leading urgent care franchise, providing high-quality, accessible healthcare to communities across the country. Founded in 1982 and franchising since 2013, AFC has become the largest independent provider of urgent care and primary care services. With a strong reputation and a proven business model, AFC offers franchisees a recession-resistant investment in the rapidly growing healthcare industry.
Why Choose AFC?
Established Leadership in Urgent Care
AFC is the nation’s oldest and largest urgent care franchise, filling a crucial gap between emergency rooms and primary care providers. Patients receive quality healthcare without the long wait times and high costs of an ER visit.
Comprehensive Support and Training
Franchisees receive full training and ongoing support in marketing, staffing, administration, insurance billing, and operations. AFC’s structured franchise system allows business professionals to own a medical business without being a physician.
Diverse Revenue Streams
AFC franchisees benefit from multiple revenue streams, including urgent care, primary care, occupational medicine, telemedicine, and lab testing services. This diversified model ensures steady income throughout the year.
Innovative Technology and Operations
Each AFC center is equipped with state-of-the-art technology, including digital X-ray machines, on-site laboratories, and an electronic medical records system to streamline patient care and operations.
Recession-Resistant and Essential Business
With millions of people in need of accessible healthcare, AFC’s urgent care centers remain in high demand regardless of economic conditions. Healthcare is an essential service, making AFC a stable investment.
Ideal Franchisee Profile
- Business-Savvy Professionals: 85% of AFC franchisees are not physicians. Owners focus on marketing, staffing, and operations while medical providers handle patient care.
- Leadership and Management Experience: Strong business acumen and leadership skills are key to managing an AFC location.
- Community-Oriented: Owners who are passionate about improving healthcare access in their communities.
- Entrepreneurial Drive: Goal-oriented professionals ready to scale a successful healthcare business.
Frequently Asked Questions
What kind of training and support does AFC provide?
Franchisees receive extensive training in operations, staffing, marketing, and compliance. AFC provides ongoing support, including field operations assistance, billing support, and marketing strategies.
Do I need to be a doctor to own an AFC franchise?
No. 85% of AFC franchise owners are business professionals. The franchisee manages operations, while medical professionals provide healthcare services.
How is the territory defined for an AFC franchise?
AFC territories are available in most states except Alabama, Arizona, North Dakota, South Dakota, South Carolina, and Utah. Exclusive territories are granted to ensure strong market potential.
Is there a veteran discount?
AFC offers a veteran discount, but the specific percentage or amount is not disclosed publicly. Interested veterans should contact AFC for details on available incentives.
What types of ongoing fees should I expect?
Franchisees pay a Brand Fund Contribution of 1% of gross revenue, along with standard royalty fees. Local marketing spending is recommended at $2,000 per month.
What marketing support does AFC provide?
Franchisees receive full marketing support, including digital marketing, SEO, local advertising assistance, and public relations strategies.
What is the average unit volume (AUV)?
According to the Item 19 data for 2023, the average unit volume across 215 centers was $1,899,683.
Searching for more information? Download the 2024 American Family Care (AFC) Franchise Disclosure Document FDD below.
American Family Care (AFC) FDD 2024
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This web page does not constitute a franchise offering or an offer to sell a franchise. A franchise offering can be made by the franchise only in a state if first registered, excluded, exempted or otherwise qualified to offer franchises in that state, and only if provided with an appropriate franchise disclosure document.