ASP - America's Swimming Pool Company Cost & Requirements for 2023

ASP - America's Swimming Pool Company is the largest and most trusted swimming pool service franchise in the nation. Established in 2001 and franchising since 2005, ASP has grown to become a leader in the pool service industry, offering high-quality, reliable services to residential and commercial customers alike. ASP provides top franchise opportunities for entrepreneurs looking to enter a recession-resistant and in-demand industry, thanks to a strong commitment to customer satisfaction and an innovative business model.

Why Choose ASP?

Established Industry Leadership: Over two decades in the pool service industry have made ASP the swimming pool professionals. They offer at home service including cleaning, equipment repair, and pool renovation. The swimming pool business plan has been refined over the years to ensure consistent growth and success for its franchisees.

Comprehensive Support and Training: Franchisees benefit from an extensive training program that includes an 11-day in-person Pool School at the ASP headquarters in Macon, GA. The training covers all aspects of owning a swimming pool service company, from pool chemicals and repair to marketing and customer service. Post-training support is also extensive, including a 10-week Guerrilla action plan, unlimited technical and operational support, and ongoing management training through annual conventions, field visits, webinars, and more.

Diverse Revenue Streams: ASP offers franchise owners multiple revenue streams, including pool cleaning, maintenance, pool equipment repair, and pool renovation services. They clean all type of pools, residential and commercial pools. This ensures a steady customer base throughout the year, even during off-peak seasons.

Innovative Technology and Operations: ASP provides franchisees with access to the proprietary PoolOps software, a cutting-edge platform that streamlines business operations by managing customer information, scheduling, billing, and service reports. The detailed Operations Manual further empowers franchisees to operate efficiently and effectively.

Resilient and Essential Business: The swimming pool service industry in the U.S. alone is a $15 billion market, with millions of pools requiring regular maintenance and service. ASP’s services remain in high demand year-round, making it a recession-resistant and essential business.

Ideal Franchisee Profile

ASP is seeking driven, customer-focused business owners eager to build a successful business in the swimming pool service industry. Ideal candidates should:

• Be Business Savvy: Possess strong business management skills and a desire to grow and expand their franchise.
• Customer-Centric: Commit to providing exceptional service and building long-term relationships with clients.
• Community-Oriented: Engage with and support the local community through reliable and high-quality pool services.

Frequently Asked Questions

What ongoing support does ASP provide to franchisees?

ASP offers extensive ongoing support, including unlimited technical and operational assistance, access to the PoolOps software platform, marketing and operational guidance, annual conventions, field visits, and webinars. Franchisees also benefit from a dedicated campus for industry training and detailed, ongoing training programs.

How does ASP differentiate itself in the pool service industry?

ASP stands out in the pool service industry as the nation’s largest pool cleaning, repair, and renovation company. The wide range of services, cutting-edge technology, and commitment to customer satisfaction make ASP the top choice for homeowners and commercial clients alike.

What are the primary sources of revenue for an ASP franchise?

ASP franchises generate revenue through various services, including pool cleaning, maintenance, equipment repair, and renovation.

Does ASP offer a recurring revenue model?

Yes, ASP’s pool maintenance services typically involve regular, repeat visits, creating a consistent and recurring revenue stream for franchisees. Custom maintenance programs can range from weekly visits for residential pools to several times a week for commercial pools.

What kind of training will I receive as an ASP franchisee?

Franchisees receive comprehensive training at ASP’s headquarters in Macon, GA, including 11 days of in-person instruction. The training covers all aspects of the business, from technical pool maintenance to customer service and business operations. Post-training support is also provided through a 10-week Guerrilla action plan and ongoing management training.

What are the ongoing fees associated with an ASP franchise?

Franchisees are required to pay ongoing fees, including a royalty fee ranging from 4% to 8% of gross revenue, a 1% contribution to the National Brand Development Fund, and monthly technology and marketing fees. These fees support the continuous operation, marketing, and growth of the franchise.

How is the territory defined for an ASP franchise?

Each ASP franchise territory is generally defined based on the number of residential pools within the area. Territories typically include 10,000 residential pools in California, 6,000 in Texas, Florida, Arizona, and Nevada, and 3,000 in all other states. This territorial structure ensures that each franchisee has sufficient market potential to build and grow their business.

What kind of marketing support does ASP provide?

ASP offers a comprehensive marketing support system that includes direct mail campaigns, SEO, website management, and branded vehicle wraps. Franchisees also benefit from local marketing initiatives and national brand development efforts, ensuring that their business remains visible and competitive in their market.

What technology tools does ASP provide to franchisees?

ASP equips franchisees with the PoolOps software, a proprietary platform that streamlines business operations. This software manages customer information, scheduling, billing, and service reports, helping franchisees operate their businesses efficiently.

What types of services can I offer as an ASP franchisee?

ASP franchisees can offer a variety of services, including residential and commercial pool cleaning, maintenance, equipment repair, and pool renovation. This range of services allows franchisees to meet the diverse needs of their customers and generate multiple revenue streams.

Does ASP offer any discounts or incentives for veterans?

Yes, ASP participates in the International Franchise Association’s VetFran® Program, offering a 30% discount on the franchise fee for honorably discharged veterans. This discount is designed to make franchise ownership more accessible to those who have served in the military.

Searching for more information? Download the 2024 America's Swimming Pool Company Franchise Disclosure Document FDD below.

ASP - America's Swimming Pool Company FDD 2024

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