About Window Genie Franchise

Windows and a whole lot more

Car enthusiast Rik Nonelle figured out early on that he wanted to be the guy behind the wheel. Working for Chrysler subsidiary Ryan Insurance in his 20s, he reached a point where he didn’t want to work for someone else. He was 29.

In the beginning Rik was out in the field cleaning windows, talking to customers and learning the business from the ground up. It didn’t take him long to figure out there was a lot more money to be made — because people who pay to have their windows cleaned love a tidy and clean home. They like their gutters cleaned, their concrete pressure washed and their exterior siding cleaned, among a variety of other services. He began adding those services at the request of his customers, and in 1998 he sold his first Window Genie franchise, focused on cleaning the windows and exteriors of homes. The kind of forward thinking that broadens the money making opportunity for franchise owners has propelled Window Genie to the top of its field. Rik began franchising Window Genie with a goal of sharing with others the opportunity to find success and happiness through business ownership.

It’s about more than the bottom line for Rik. He has built a successful company with more than 145 locations by operating with integrity and treating everyone with respect. Rik’s strong belief in work-life balance is what led him into entrepreneurship in the first place, and he maintains that value today.

You probably already know that Window Genie “cleans windows and a whole lot more.” While that “whole lot more” does mean additional services, it’s also about a culture 25 years in the making. The Window Genie culture is deeply rooted in integrity, ethics and a sincere desire to help our franchise partners succeed. Franchise owners represent the Window Genie brand and culture by running their businesses based on professionalism, reliability, loyalty and service. Our trademark, purple “Geniemobiles” are a common sight in communities we serve.

Spending 25 years in the industry has its advantages. Window Genie has been able to evolve and grow into a nationally ranked leader in home services over the past 25 years because we’re constantly looking for ways to improve our services and how we do business. Our goal as a franchisor is to provide entrepreneurs the best opportunity possible to establish and grow a successful business.

Our “Window Care” program rewards customer loyalty through discounts based on frequency of cleanings. This has been universally effective in increasing our number of repeat customers. We believe that simply treating our customers right and offering necessary, excellent services will drive repeat business. We’re looking for franchise partners with a desire to establish and maintain relationships with potential life-long customers in their communities.

Why Own a Window Genie?

A Truly Rewarding Window Cleaning Business

An animated genie and purple lightning might be the first things that come to mind when you think of Window Genie. Our purple-wrapped vans and other visual branding make a memorable statement, but they’re not the only way that Window Genie has built a nationally distinguished brand. It’s everything you can’t see that makes our franchise a top choice for those seeking a window cleaning business opportunity.

Window Genie’s well-crafted business model has led our franchise owners on their paths to success for more than 25 years, in a variety of markets and economic conditions.

Powerful Advantages for Our Franchise Owners

• True executive ownership: no need to handle the squeegee
• Simple operations yet high potential
• Small footprint, with no initial office space required
• The ideal setup for recurring revenue
• Diversified, year-round service offerings—Window cleaning, gutter cleaning, window tinting, pressure washing, and more.
• A family-friendly workweek with a flexible schedule
• Ongoing training and integrated marketing support with a digital focus
• Many experience levels welcome
• ProTradeNet® vendor buying power for discounts and rebates
• Advanced technologies for customer service and daily operations
• Territory protected in a network that puts positive culture first
• A well-recognized brand in the Neighborly® franchise system

Choosing the Best Path

Chances are, you’re considering a window cleaning business opportunity because you want to be empowered instead of overworked. But starting a business alone can lead to unexpected burdens that consume your life.

Window Genie’s systems mitigate risk and take some weight off your shoulders. We help franchise owners pave a path to lifestyle flexibility and community. There are multiple ways to start:

• Pursue a Window Genie startup in a new location
• Transition your current window cleaning business to our well-known brand

No matter which path you choose, we have options for you in prime territories.

Standing Out from the Crowd

Quick, can you recall the name of the last window cleaning or house washing company you saw in your market? Chances are, you can’t. Most are small, mom-and-pop businesses driving unmarked vans and fading into the crowd.

But everyone notices Window Genie’s purple vehicles and uniforms. A former Disney illustrator drew the genie for our logo. It’s no accident that he’s appealing to kids. They notice the vehicles driving by and point them out to a parent, who remembers us next time they need window cleaning or another Window Genie service.

Thanks to our amazing franchise owners and their employees, Window Genie’s customer service draws just as much attention as branding. It’s why half of our customers bundle their services and we’ve successfully completed more than 30 million service calls system-wide!

When you add our integrated marketing strategies to Window Genie’s natural head-turning abilities, you basically get lightning in a bottle. Our window cleaning business opportunity is unmatched in its potential.

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We're Part of Neighborly

When you own a Window Genie franchise, you’re also a part of the trusted Neighborly family of home service franchises.

Through Neighborly, this is one of many brands where you can benefit from service pricing guides, additional marketing and potential cross-promotions, and an incredible support system (e.g., other franchise owners) that extends past your immediate Window Genie network. Your business will be associated with honesty, integrity, and remarkable customer service.

We Focus on Service

Just as Window Genie’s home office is known for thoroughly supporting our franchise owners, our customers know us for great service and skilled work.

Window Genie service professionals wear uniforms, drive branded vehicles, and keep customers informed so they’ll know whom to expect and what to expect. This builds our trustworthy reputation and sets us apart.

Windows 4 Wishes Program Lets Window Genie Franchisees Give Back

Window Genie franchise owners show they care with local charities

Founder & President Rik Nonelle always envisioned that Window Genie would be a company that would pay it forward. In a world where so many corporations have earned a reputation for being ruthless, we’re especially proud of how our franchisees have embraced our Windows 4 Wishes program.

Through Windows 4 Wishes, we encourage our Window Genie franchise partners to contribute to their favorite causes in their communities across the nation. These contributions help us establish meaningful bonds with our customers and broadcast who we are and what we care about as business owners. There is no one “corporate-sanctioned” charity. Instead, franchise owners are urged to find the causes they are most passionate about in their hometowns.

“There’s more to business than just making money,” says Rik. “We believe it’s important to uplift our communities, to appreciate what we’ve been given and to pay it forward. We believe customers are excited to support a local small business that gives back to a community they share.”

One of the top participants in our Windows 4 Wishes program is Peter Cogan, who owns the Window Genie franchise in Charlotte, NC. Not only does he provide free window cleanings to veterans, he asks people in the community to refer more veterans to his business so they can take advantage of his offer. He also hires veterans as window technicians. Peter feels it’s important to show his gratitude to those who have served our country in the armed forces.

“This is a unique way my crew and I are able to give something back to the men and women who have sacrificed so much for others,” Peter says.

Peter and his team also have contributed money to local charities, sponsored local sports teams and partnered with local businesses to raise money for local schools.

Why Is Our Culture So Much Fun?

Work hard, play hard, and focus on franchise owner success

Step into our home office in Cincinnati, Ohio, and you don’t have to walk far before you get a really good idea of what our culture is. The spacious, one-level building includes contemporary workspaces, training facilities and a warehouse. This is our base of operations as we support our ever-growing network of franchise owners.

It isn’t stuffy; walk into our training room and you’ll see a game room with an arcade golf game, dartboards, a pool table and Ping-Pong table. We have family-style group lunches in our break room almost daily, where we talk about everything from our latest strategies to what people are planning for the weekend or with their hobbies. Drop in during lunch and chances are you’ll join us.

We bring our dogs to the office, and we know how to have a good time. That doesn’t mean we don’t work hard. It does mean, however, that our founder, Rik Nonelle, understands the importance of work-life balance.

Who Are My Customers?

From simple homes to mega mansions, Window Genie franchisees have plenty of customers to choose from

One of the hardest things for potential franchisees to wrap their minds around is the fact that yes, people really do pay to have their windows cleaned.

That’s a reality we’ve been banking on for 25 years.

Our perfect customer

Window Genie started adding in-demand home services, which created great opportunities for franchisees to boost their revenue. Window Genie provides many different services:

Window cleaningWindow tintingPressure washingGutter CleaningHoliday Lighting

We stay focused on these services because we want to excel in everything we do. “We’ve been very careful not to be the jack of all trades,” Rik says.

Generally, customers call us because their windows are dirty. When we get there, we can easily see if the decks and gutters are dirty, if the sun is pounding down on certain areas of the house and raising their air conditioning electricity costs. We point things out, our customers see what we see, we get more business. Simple.

Since all our technicians get background checks and arrive in professionally brand-wrapped Geniemobiles, wearing our signature purple Window Genie shirts and photo ID badges, our customers have truly learned to trust the Window Genie brand.

What Experience Do I Need?

Window Genie teaches franchise owners everything they need to know

Our roster of owners includes people with such diverse backgrounds as CPAs, engineers, sales reps, veterinarians and even a former Burger King franchisee. While their backgrounds are diverse, the common thread among them all is a desire to succeed at owning their own businesses. Their backgrounds are diverse because the business allows for different types of people to be successful. You don’t have to be highly specialized. This isn’t brain surgery. If you start with some business smarts, basic experience, high desire and drive, and you are trainable and coachable, Window Genie can pour the model into you and have you quickly performing at a high level.

The Window Genie Way

At Window Genie, our franchise owners come from diverse backgrounds. Some, like Jason Hatch, learned the business from the ground up. Others, like Dick Stieren of Omaha, Neb., came to us after decades of success in another segment of the franchise world. We train franchise owners and their lead service professionals at our headquarters in Cincinnati. Utilizing 25 years of training knowledge, we teach the latest tricks and technology using our indoor “window wall” to help new owners and their service professionals learn as much as possible about the field service part of our business. This includes basic and advanced cleaning techniques, as well as the skills required to effectively hang window film.

Limited software experience? No problem. We have people who can walk you through that. Never managed a budget or your own business before? Window Genie has systems in place for everything. When founder and President Rik Nonelle started the business in 1994, he already knew his ultimate plan was to franchise, so all of his business systems were documented from Day 1 to be easy to follow.

As for Rik, he didn’t exactly come from a home services background himself. He worked in the insurance industry, specializing in car dealerships, before turning his attention to what he knew would be a recession-resistant business with spectacular potential for growth. So don’t worry if you’ve never cleaned a window or run your own business. Bring us your passion and your drive to succeed, and we’ll teach you the rest.

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