About WAYBACK BURGERS Franchise

Currently operating in over 30 states, Wayback Burgers’ potential has been demonstrated by our loyal following. From our first humble shop in Newark, DE, opened in 1991 as Jake’s Hamburgers and still a state favorite, we’ve now begun franchising worldwide. We are rapidly expanding our brand, recently reaching over 500+ contracted locations with 160+ currently operating. With new restaurants available nationwide, here’s the opportunity to set your course for success.

Wayback Burgers is uncomplicated and honest. It reflects its guests: hardworking people who want simple, uncomplicated things: A great burger, french fries (or chips), and a delicious hand-dipped milkshake. The comfortable, welcoming environment makes the short wait for made-to-order meals that much easier.

Our Mission

Respect is at the core of everything we do. Our mission is to create a culture of belonging by uniting people through the love of comfort food. We provide experiences that grow relationships and welcome people from all backgrounds. Achieving our mission starts with The “Way.” It stands for the way we; treat our guests, support our franchisees, source our products, and commit to doing the right thing.

Our Core Commitments

With respect at our core, we live these values:

• I. ALL IN – Create solutions that benefit Guests, Franchisees, and the Brand.
• II. THINK TIMELESS – Make choices that never go out of style.
• III. STAY TRUE – Provide genuine experiences every day.
• IV. TAKE ACTION – Do it better, do it together.
• V. MAKE THEM SAY, “WAY BACK” – Nostalgia is at the heart of everything we do.

FREQUENTLY ASKED QUESTIONS

• Can I open more than one restaurant?
  • At first, we would like to see you purchase one franchise, become familiar with the business, and then purchase your second or third franchise. Based on your application and financial information, you may be eligible to purchase more than one Wayback Burgers franchise up front and at a discounted rate.
• Do I still get the discounted rate if I open additional locations later?
  • No, in order to benefit from the reduced initial franchise fee, you must purchase all agreements up front.
• What time of day is Wayback Burgers open for business?
  • Wayback Burgers restaurants are open from 10:30 AM – 9 PM, serving lunch and dinner.
• How much time do I need to spend in my restaurant?
  • We highly encourage a hands-on approach in the ramp-up and development of your restaurant(s). Guest service and a great attitude are major factors and should not be taken for granted. As you develop your business and hire reliable managers, we still encourage your participation during peak business times and catering opportunities.
• Does Wayback Burgers encourage applications from women and minority owner/operators?
  • Absolutely, yes.

TRAINING

• How many people attend training?
  • Up to two people are included in the training process as part of the initial franchise fee. Additional staff may attend for a fee.

MARKETING

• I’m not a marketing expert. How do I build sales?
  • Building sales takes effort on many different levels – from running your business with monitored food costs, to strong operations to local store marketing to most importantly, ensuring that you give every guest a reason to return. The Wayback Burgers marketing team, in addition to creative agencies and public relations firms, will assist you by creating national marketing initiatives and advertising to help build awareness and trial. Of course, operating a restaurant that delights customers and interacts well with the community is also critical for word-of-mouth and repeat business.

REAL ESTATE

• What are the best locations for a new restaurant?
  • Wayback Burgers appeals to many different demographic groups. An appealing, accessible location is always critical. We will help you analyze potential buildings and locations based on our decades of experience to date. Your own observations of what has succeeded and what has not in your target markets are also invaluable.
• Who signs the lease?
  • You, the franchisee, will sign the lease.
• What is the average size of a Wayback Burgers location?
  • The average traditional restaurant is between 1,600 and 1,800 sq. ft. Non-traditional venues range from 700 and 1,000 sq. ft.
• Who designs and builds the restaurant?
  • A Wayback Burgers construction coordinator will help you manage your custom design plans and we will assist you in securing an architect and engineer, as well as identifying approved subcontractors.

PURCHASING

• Where do I buy my supplies, such as food and paper?
  • Wayback Burgers has a national network of approved distributors that carry our contracted and proprietary products.

Ready to learn more? - Contact Us