About TruBlue Total House Care Franchise

One Franchise Serving Two Huge Markets with Almost Limitless Potential…Seniors and Busy Families.

TruBlue Total House Care Franchise is revolutionizing the $380 billion-dollar senior care industry by being the only national player to specialize in the home care services sector, allowing seniors to age in place with comfort, dignity and quality of life. And for their loved ones to have peace of mind knowing that mom and/or dad are able to safely stay in their homes for many additional years, putting off assisted living facilities totally or for many years. TruBlue franchisees provide customers with a one-stop-shop for all home care needs, including on-going home maintenance, handyman repairs, cleaning services, yard work, and seasonal projects. For seniors, we also are certified to do Senior Home Safety Assessments, provide Senior Home Improvement/Modification Projects, and our year-round, helping hand services around the house, House Care Plus. Most importantly, our “One Company, One Call” approach provides our customers with a level of trust and convenience that was missing in the fragmented industry before TruBlue Total House Care franchise entered the market. Seniors want worry-free living, and busy families want hassle-free living. Both demographics can enjoy this carefree lifestyle and convenience with an affordable monthly care package. As a result, TruBlue has rapidly grown to over 50 locations in multiple states and plans to hundreds more in the coming five years.

Led by a visionary executive team and investors with three decades of experience in both the senior care and home services industries, TruBlue was founded for a very simple reason: there are no other brands capitalizing on the pent up demand that millions of seniors (and the millions of baby boomers) desire to age in place, but don’t have the physical abilities, balance, and skills to to keep up with the never-ending maintenance. There are hundreds of companies focused on providing home health care to seniors, and they do it very well, but those brands are not TruBlue’s competitors. TruBlue is the only national company that specializes in taking care of the senior’s property. While seniors will need to hire franchise brands that specialize in looking after their health and social well-being, where will they turn to for on-going house care upkeep, repairs, cleaning, yard work, special projects, and one and on. Having someone they can trust and rely on to complete the required ongoing maintenance that comes with owning a home is what allows seniors to age in place with dignity, safety, comfort, and happiness. This is where TruBlue is perfectly positioned for the next four decades.

There is a surging demand for seniors and baby boomers who want to age in place. And with the recent Covid-19 pandemic, that demand will only intensify for lifestyle, health and safety reasons. Fewer and fewer seniors will feel comfortable going to assisted living facilities. According to AARP, nearly 90% of seniors want to age in place. The Population Bureau expects that the number of people aged 65+ will double from 46 million to “98 million by 2060.” When you think of the fact that Pew Research reports, “Roughly 10,000 Baby Boomers will turn 65 today, and about 10,000 more will cross that threshold EVERY DAY for the next 19 years,” the demand for services allowing seniors to age in place will continue to skyrocket for decades. TruBlue is perfectly positioned to serve this next golden opportunity in senior care…year-round helping hands to provide the essential maintenance, repair, and cleaning of the home. “There really isn’t anything like TruBlue on the market today, and there’s no question that the future of TruBlue is incredibly bright,” says Sean Fitzgerald, President of TruBlue. “Helping seniors age in place is going to be one of the most lucrative business opportunities in our lifetime — for the sheer fact that seniors want to stay in their homes for as long as possible. Baby Boomers, who are rapidly becoming seniors in the tens of thousands every day, also overwhelmingly want to live in their own homes and communities and their loved ones want a trustworthy provider to take care of their parents’ or grandparents’ homes. TruBlue is fast becoming the first nationally known brand for home management services, and with the proven systems our team has put in place in terms of operation, marketing and support, our franchise system will grow to hundreds of locations across the nation in the coming years.”

TruBlue franchisees have access to multiple revenue streams and lifelong relationships with their customers based on trust

TruBlue is the first national brand to offer a “one company, one call” solution for all home care needs of Seniors and Busy Families, providing franchisees with access to multiple revenue streams including:

• Handyman service
• Maid and cleaning services
• Yard Work
• Seasonal work and projects
• Senior Home Safety Assessments (fall prevention, accessibility, etc.)
• Senior Home Improvement/Modification Projects

House Care Plus, helping hands around the home for seniors on a year-round basis

TruBlue is the leading brand for total home management services and as such holds its Franchise Owners to the highest standards of customer service, integrity, and quality service. Franchise Owners are granted access to their customers' homes and establish lifelong relationships with their customers based on trust.

What Services Do We Provide?

TruBlue is a total house care franchise that offers a full range of services that provide our franchisees with multiple and recurring revenue streams

TruBlue serves two vast and growing markets, Seniors and Busy Families, with total house care solutions: on-going maintenance, handyman repairs, maid services, yard work, and special projects. For seniors, our franchise owners get certified in Senior Home Safety so they have the credibility to provide Senior Home Safety Assessments, provide any recommended Senior Home Improvements/Modifications, and we can also provide our year-round, helping hands service called, House Care Plus. We created a unique and easy-to-run, easy-to-scale business that provides today’s consumers with the hassle-free convenience they expect and our franchisees with multiple revenue streams they appreciate.

Here is our list of services:

• House Cleaning and Maid Services: When consumers are looking for high-quality, trusted cleaning or maid services, they need a company like TruBlue with a caring staff and true accountability. You can expect cleaning teams who are prompt, dependable and courteous for each and every project. Whether our customers need scheduled maid services or cleanings for special occasions from a single room to the whole house, we can customize your maid service needs with TruBlue.
• Handyman/Repair Services: Leaky faucets, squeaky doors, and new light or ceiling fan installation are no match for our handyman services! We’ll perform routine maintenance and take care of household repairs before they become a headache or major expense. TruBlue specializes in home repair and maintenance including caulking windows, dryer vent cleaning, furnace filter changes, , electrical work, light plumbing, , drywall repair and more. We tackle everything on your To-Do list.
• Yard Work/Outside Projects: We provide our customers with curb appeal that becomes the envy of the entire neighborhood, while also giving them their weekends back! TruBlue specializes in everything from the weekly mowing, weeding and edging grass and bushes, to seasonal work such as seeding, leaf removal, storm debris removal, fence repair/installation, deck repair, power washing, gutter cleanout, snow removal and more! 
• Senior Home Safety Assessment: Our franchise owners get certified in Senior Home Safety. That gives them a competitive edge and credibility with customers and referral sources like Geriatric Practices, Hospital Groups, Home Health Care Agencies, and Senior Support Organizations/Centers. The big focus of our audit is fall prevention, the #1 cause of fatal and nonfatal injuries for seniors in the U.S. We also ensure free and clear access throughout the home. From our assessment, the senior and their family members will get a professional and objective report of what improvements and modifications needs to be made throughout the home, inside and out. 
• Accessibility Modifications: With TruBlue’s Safe Access program, seniors and those with limited mobility can maximize their accessibility and safety in their homes. A TruBlue professional will visit your customer’s home and perform a safety audit. They will then assist the customer in creating a plan to make modifications that will make their home safer and more comfortable for day-to-day living activities.

TruBlue is proud to offer a fantastic home maintenance subscription plan that you can market to your prospective customers. It's called House Care Plus.

What is House Care Plus?

As houses get older, things wear down and eventually break. This is a reality for many homeowners, but they may not have:

• Time to keep their home in tip-top condition.
• Technical expertise to assess potential issues.
• Equipment to fix problems.
• The ability to perform repairs due to age or physical limitations.

But when homeowners ignore potential hazards, they simply do not go away. They often get worse. And getting problems fixed after a complete breakdown can end up costing homeowners’ tens of thousands of dollars.

That's where House Care Plus comes in.

It's a monthly or seasonal (quarterly) subscription service that franchisees can offer to their Seniors and Busy Families that gives homeowners peace of mind. It tackles their To-Do List of any house frustrations, any seasonal projects, and then any preventive maintenance projects. A dedicated House Care manager is assigned to each subscriber so they can:

• Assess the health of the house.
• Plan and schedule 2 hours of monthly or seasonal maintenance.
• Diagnose any potential issues.
• Recommend preventative measures.

Training We Provide - What Training and Support Do We Provide?

TruBlue provides comprehensive training and ongoing support for franchise owners. It is led by our experienced senior care executive team to make TruBlue the best home care franchise.

TruBlue is passionate about and fully committed to the success of our franchisees. We understand that when first-time entrepreneurs franchise with us, they are making a tremendous decision to better their lives and make a difference in their communities. We take this incredibly seriously, which is why we have developed an extensive initial and ongoing TruBlue training platform that gives all new franchisees the tools, skills, and support they need to make their new businesses successful. This is what makes TruBlue the best home care franchise.

Franchising with TruBlue means your business will always have our support.

TruBlue franchise owners are supported from the very moment the franchise agreement is signed and then every step of the way going forward. We promise to train you on how to market and operate this business so you can achieve your financial and lifestyle goals. After your online virtual training and four or five-day workshop in Cincinnati, you will have the clarity, confidence, and capabilities to run your business successfully. After all, we want to develop highly successful franchise owners who can be high performers for the system and hit revenue thresholds to earn back their franchise fees with our unique Winner’s Circle Program.

This is how we do it:

• Initial training: Before new franchisees enroll in our 4 or 5-day workshop training session at our headquarters in Cincinnati, Ohio, they have to complete our Firm Foundation online course. This three-four week course is a checklist to help new franchisees get up to speed on the TruBlue business, complete the necessary certifications and obtain licenses, if needed, to begin operations. The 5-day workshop training session at our headquarters is where new franchisees learn how to successfully launch a TruBlue business including how to network to build referral partners, sell your services, financial planning, become industry certified, manage customer relationships and effectively market your business in your community, including on your social media platforms.
• On-the-job training: During the 5-day workshop training session, new franchisees will learn how to run and manage a Trublue business. Our in-depth training focuses on business planning, managing the business, recruiting employees, local and digital marketing, the TruBlue sales and referral process, customer retention, and financial management. We will also train you extensively on how to deliver the exceptional customer service our customers have come to expect from TruBlue.
• Business plan: Financial planning and business awareness are a large part of why our franchisees continue to grow. During the workshop training session, we establish a pro forma business plan with every franchisee to help you set realistic and achievable long-term and short-term goals. We talk with you regularly going forward to refine your strategy, help you scale your business, and hold you accountable to your goals.
• Ongoing coaching: TruBlue is accessible to you at any time to help you and answer any of your questions. Every new franchisee receives weekly check-in calls from members of our Operations Support team to help you grow your business, win new customers, and address any questions you might have. We also have ongoing webinars and conference calls so you can learn best practices and profitable insights from the Operations Support Team as well as your peer group. And finally, we have a National Conference you are strongly encouraged to attend so you can grow your business by effectively increasing your mindsets and skill sets as a business owner and marketer. In short, we never stop helping you develop, grow, and succeed.
• The Secret to Your Success: What truly sets TruBlue apart from any franchise concept is that not only do we work hard to ensure that you have all the tools in place to be successful, but we have developed an intensive 90-day checklist and Management System to help you establish your business quickly. Every day for the first 90 days, we will give you tasks to complete, and we will check in weekly to hold you accountable for these tasks, as well as to help you address any obstacles you may have in achieving them. By the end of the 90 days, your new business should be well on its way to long-term success as part of the best home care franchise!

Jumpstart Program

Speeding up your business launch with referral connections, customer lead generation, and local press!

TruBlue’s Grand Opening Jumpstart Program provides you with proven support to help build your business faster! This includes identifying key referral sources in your market area such as networking clubs, Chambers of Commerce, Realtors, and senior care companies, to name a few. You will also be trained on our “5 Step iCARE” referral program developed by experienced senior care professionals and customized for TruBlue. As a new owner, you’ll also receive support on targeted, online lead generation to help drive prospective customers to you and job estimate bookings through your website. Our marketing team will set up your customized webpage, social accounts, and digital marketing campaigns to free up your time so you can focus on meeting potential customers in person! Finally, our Public Relations (PR) team will produce a custom press release showcasing you and distribute it to various local and regional media outlets (e.g. newspapers, radio stations, television stations, etc.). This will help generate local awareness and interest within your community. In the past, some owners have been offered guest speaking opportunities or local TV news interviews!

Specifically, the Grand Opening Jumpstart Program will get your business off the ground fast:

• Identify key local referral sources and influential organizations
• Training on our proven iCARE referral program which was developed by experienced senior care professionals
• Online lead generation directing customers to your website for booking job estimates
• Local press to create awareness and interest about your business in your community

Ready to learn more? - Contact Us