About Spray-Net Franchise

IT STARTED WITH A SIMPLE QUESTION… “Why can’t you paint my vinyl windows?”

Fun fact: before creating Spray-Net, Carmelo Marsala was a College Pro franchisee. One day during one of his jobs, his customer asked him if he could paint his vinyl windows. Limited to off-the-shelf products and a brush and roller, he couldn’t. He knew the finish would look streaky and would eventually peel and chip. He then thought, “if brand-new siding, doors and windows were painted, but just in a factory, there must be a way to bring that factory finish and durability outside and on-site.” So, Carmelo went to work and Spray-Net was born!

He started building a team and met with paint chemists and formulators to figure out how to deliver a factory finish outside the controlled environment of the factory. And not just for doors and windows. But for a bunch of different exterior surfaces. This way, homeowners could get that flawless look and superior durability without having to pay to replace everything.

We faced two major obstacles. First, the product. Factory coatings are customized to the surface being painted. So, we needed a custom coating for each surface we wanted to renew. Second, the painting environment itself. A factory allows you to create optimal conditions for painting. Real life? Not so much. Since we can’t control the environment we paint in, we had to figure out a way to adjust the paint to real-time weather conditions. We were looking for products that didn’t exist, so we had to create them ourselves to achieve what we wanted to do.

Of course, we went through a lot of trial and error. Eventually, we got the chemistry just right. The last step was to develop the intelligence, The Spray-Network, to help us adjust our paint formulations on-site, in real time according to the weather parameters of the day. With smarter chemistry, we optimized painting.

OUR VISION, MISSION & VALUES.

We don’t stop and won’t stop when it comes to innovating smarter, cost-effective solutions for homeowners to revamp their homes. If you’re not one for challenging the status quo, a Spray-Net franchise ain’t for you. After all, we’d still be painting with a brush and roller if we didn’t.

We’re inquisitive. We’re curious. Using science and technology, we’re all about finding new and better ways to renovate.

OUR COMPETITIVE ADVANTAGE ISN’T ONLY OUR SUPPORT. IT’S OUR UNIQUE SERVICE.

Support, on-going training and a proven business model that gives you the opportunity to run a successful business. Is this really a competitive advantage? While important, these advantages are a basic pass-to-play that any franchisor should be offering their franchisees. Spray-Net’s competitive advantage provides our franchise partners with strategic, long term value.

We’ve built a barrier to entry with a strategic arsenal. 

Patented Solutions + Protected Intellectual Property + Proprietary Software & Products = a one of a kind franchise opportunity

• PATENTED SOLUTIONS: Better believe our weather-adjustable painting process is patented! As the owner of a Spray-Net franchise, you’ll be part of an exclusive club of professional painters who can offer homeowners a weather-adjusted painting solution using chemistry and software. We’ve also developed a patented custom vinyl solution for painting vinyl siding, which can get a bad rep for warping if approached in the wrong way.
• TRADEMARKS: Our brand messaging and intellectual property is protected, which means no one can claim Spray-Net’s Formulation to Application nor No Middleman Model for themselves!
• OUR COATINGS & THE SPRAY-NETWORK: Spray-Net franchisees aren’t the authorized applicators of another paint manufacturer’s product. Our franchisees are equipped with our proprietary, high-performance coatings that we formulate ourselves in-house. Only Spray-Net franchisees have access to our coatings… and only Spray-Net franchisees can deliver our signature factory-quality finish. Then there’s the Spray-Network. Our proprietary software isn’t just your on-site paint expert. The Spray-Network is a matrix of algorithms that helps you run your business. We’ve fined-tune our business workflows –from customer service to on-site production- so you can run your business with more confidence. The Spray-Network exists for one purpose: to make our highly technical and specialized service simple.

A TECHNOLOGY SUITE FOR TODAY’S ON-THE-GO SERVICE BUSINESS OWNER.

Running a painting business involves a lot of running around. Between juggling your customers, your jobs and your crew it’s easy to get lost, especially if you’re keeping track of everything on paper. The Spray-Network is the service-industry software we custom-designed for our business, so our franchise partners can get more done, in less time and with less headaches.

DON’T HAVE EXPERIENCE RUNNING A PAINTING BUSINESS? NO PROBLEM.

That’s why we developed the business module dream team to help you.

CRM & SALES

• Unorganized quotes and improper pricing of jobs can cost you time and money. Our CRM and Sales Module makes sure that doesn’t happen.
• Your calendar programmatically blocks enough time for each consultation we book for you and ensures you’re not driving an hour between each one.
• A step-by-step quoting module prompts you to consider every detail for pricing a job. Accurate pricing for every job means a happy franchisee and no surprises for your customers.
• Avoid ordering too much or too little paint with automatic paint calculation.
• Receive reminders for your customer follow ups (people forget things, the Spray-Network doesn’t).
• Send your customers professional-looking, electronic quotes.

DISTRIBUTION

• You have enough to do between going on quotes and being on-site with your team. Let the Spray-Network communicate with our distribution team for you.
• Paint is automatically calculated per job and orders sent directly to our distribution team for fulfillment.

PROJECT MANAGEMENT

• Get the technical insights you need to make sure your team is getting jobs done properly and on time.
• Input the weather parameters of the day, and the Spray-Network will coach you on an effective game plan. It will tell you how to adjust the paint formulation and which side of the house to start working on so you can deliver an optimal factory finish on time.
• With instant access to contract information, no time is wasted texting or emailing job details to your team.
• Analyze your team’s field KPIs with time sheets. Know exactly how many hours your team is working and the time taken to complete a job.
• Measure and analyze labor costs and profits.

DASHBOARDS

• View your business’s performance during the season or from year to year from one user-friendly dashboard.
• See how many leads you received, quoted and closed.
• View key performance metrics and see if you’re hitting your seasonal goals.
• Stop guessing about important business data, like average job size and sales ratio.

MANUFACTURING

• Once a quote is confirmed, your paint order is sent right to our in-house paint lab so we can get started on formulating your coatings right away.
• Streamlined communication between franchisees and our paint formulators for accurate and timely shipment of product.

PURCHASING

• Access the Spray-Net Shop, your go-to place to order everything you need to run your business.
• Order masking paper, tape, caulking and other material needed to get your jobs done.
• Keep your team looking sharp in their orange work tees and branded caps.
• Wow your customers during your consultations with professional sales brochures and paint sample leave-behinds.

TELL THE SPRAY-NETWORK WHAT TO DO.

Customization for your needs as you go from newbie to experienced franchisee. 

A franchisee in year 3 might have enough experience and training to complete a quote in 45 minutes. As a newbie, you might need 75 minutes. And that’s okay, just tell the Spray-Network what to do and let it do the work for you.

We’ll create your custom consultation algorithm to tell the Spray-Network how long to block off for each one of your at-home consultations. This way, our customer experience team can easily book your consultations according to your needs.

SAY HELLO TO THE MICRO-TEAMS THAT HELP YOU RUN YOUR BUSINESS.

And they don’t just offer support. They get their hands dirty with you.

Running a painting business involves a lot of running around. Between juggling your customers, your jobs and your crew it’s easy to get lost, especially if you’re keeping track of everything on paper. The Spray-Network is the service-industry software we custom-designed for our business, so our franchise partners can get more done, in less time and with less headaches.

Operations

Using our experience running multiple corporate territories, the ops team’s job is to help you structure and run your individual Spray-Net franchise. The Ops Team will coach you on everything from paint application right down to calculating your labor costs.

• Surface Prep & Paint Application: they’ll teach you how to paint the Spray-Net way and the proper techniques and procedures to deliver an on-site factory finish to homeowners.
• Business Operations: based on how many territories you’re operating and your financial goals, the ops team will coach you on which key roles to fill, how many people you need to hire and how to structure your team. They’ll help set you up to maintain lean unit-level economics and healthy profit margins.

Marketing

While searching different franchise opportunities, you’ll notice that traditional franchise systems take care of all of the national marketing, but leave all of the local stuff to you. The Marketing team are marketing specialists, so leave it ALL up to them.

• Digital Marketing: search engine optimization, pay-per-click advertising, business directories, social media, blogging. Would you know where to start? That’s why the Marketing Team takes care of all of your online marketing campaigns, including designing and maintaining your local franchise landing page on our website.
• Traditional Marketing: direct mail, magazine ads, newspaper advertorials, tv commercials… again, the Marketing team will design and print stellar print has got you covered.
• Coordination: Have a home show coming up in your territory? Let the Marketing Team take care of the logistics. You just worry about showing up.

Customer Experience

Your days are busy enough with heading from consultation to consultation and executing your jobs. Imagine if you had to answer every single incoming customer call and email? Don’t worry, the Customer Experience team wouldn’t do that to you.

• Calls & Emails: the Customer Experience team manages all of your incoming calls and emails. They know our business inside and out, so they’ll handle all questions about our service, our products, how it works and more. The only follow-ups you have to manage are about pricing and after-sales.
• Scheduling: using the Spray-Network, the Customer Experience team will book all of your service-calls. Thanks to your custom service-call algorithm, you don’t have to worry about not having enough time to complete your consultations or wasted drive time. They have all the info they need to optimize your day.

Distribution

The Distribution team creates and maintains strategic vendor partnerships for you, so you get everything you need in one place, at a cost-effective price and on time.

• Paint Orders: the Spray-Network sends your paint orders right to the Distribution Team. After we’ve formulated your coatings, they make sure you receive them just in time for your jobs.
• Smart Shipping: the perks of manning their own distribution center means the team can load all the things you order, like paint, supplies and marketing material, onto your local palette. Instead of sporadic shipments, you get bundled shipments at a more affordable cost.

R&D

The R&D team leads innovation. They take care of optimizing existing products and developing new ones to continuously offer homeowners unique, cost-effective renovation solutions.

• Product Testing & Quality Control: The R&D team makes sure all of the Spray-Net coatings you use consistently meet their requirements for application and final properties.
• Product Development: whether it’s to make a coating more breathable or UV resistant, leave the chemistry to the R&D team… they love it!

OTHER WAYS WE SUPPORT OUR FRANCHISEES (THE NEWBIES AND THE VETS).

• Initial & On-Going Training: As a first order of business, you’ll learn the basics about our unique coatings, how to apply them and how to approach your first jobs. Then, we’ll send an on-site trainer and sales consultant to your territory to accompany you during your first service-calls and jobs. During the season, we’ll schedule another visit to your territory where we can tailor your second round of training according to where you are on the learning curve.
• Ramp-Up Team: Each micro-team will follow you closely during your first year in business to ramp up your operations and sales through a combination of different tactics: on-site visits and training, bi-weekly status calls, weekly lead analyses and much more.
• Franchise Advisory Council: The FAC gives our franchisees a voice. Through your elected regional representative, you’ll play a role in the creation of system-wide procedures and projects.
• Annual Conference & Workshops: At the end of every season, we gather our franchisees and support center and fly to a cool destination to share best practices, sharpen some skills and go over plans for the next season.
• Continuous Learning & Training: Our e-learning platform gives you anytime access to training videos and educational material even after your initial training. Keep learning as you need to, at your own pace and on your own schedule.

Ready to learn more? - Contact Us