Outdoor Lighting Perspectives

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About Outdoor Lighting Perspectives


Liquid Capital: $80,000

Net Worth Requirement: $100,000

Franchise Fees: $49,500

Royalty: 7%

Training and Support: Available

Home Office: Richmond, VA

CEO: Scott Zide

Outdoor Lighting Perspectives

Investement Range $80,025 - $153,050


About Outdoor Lighting Perspectives Franchise

Owning the Night with Lighting Since 1995

With more than 150,000 installations completed, we know what it takes to do outdoor lighting right. No other company has more experience than Outdoor Lighting Perspectives. So when we design, install, and maintain your system, you can be confident you’ll love the result.

Beautiful outdoor light is our signature, and you’ll see it gracing the thousands of homes and businesses we’ve served since we started in the mid-’90s. From pools to playgrounds, backyard grills to gazebos, landscapes to lounge areas — if it can be illuminated, we’ve transformed it with inspired professional outdoor and landscape lighting.

Our Mission

Our mission at Outdoor Lighting Perspectives is to help our valued clients celebrate and enjoy outdoor living. We do this by extending our clients’ leisure time outdoors while enhancing the beauty, safety, and security of their homes.

Our other companies include:

  • Conserva Irrigation
  • Archadeck®—North America’s leading designer and builder of outdoor living spaces.

The Outdoor Living Brands Code of Values shows how our mission will be accomplished. These core values define our culture and our relationships with our franchise partners. We communicate our core values in the phrase “LIVE WELL.”

LIVE WELL

  • Lifestyle - Helping our clients celebrate the good life outdoors.
  • Integrity - At every touch point in our service, products, attitude and communication, it defines us.
  • Visionary - Innovative thinking in all capacities, from new markets to new outdoor living trends.
  • Enriching Lives - Helping our franchise partners meet personal and lifestyle goals.
  • World Class - Passionately delivering unparalleled products and client service.
  • Enthusiasm - It’s why we get up in the morning.
  • Leadership - Leading by example and attracting those who take ownership and accountability.
  • Laughter - Without laughter, it would just be work.

Committed to Excellence

As the world’s largest full-service outdoor lighting company, outdoor lighting isn’t just what we do—it’s what we’re passionate about, so we’re dedicated to each and every job. You’ll see the difference in our premium quality materials, our attention to detail, and consistently responsive customer service. But the biggest difference is our professional lighting design, which adds the “wow” to the watts and gives your system its stunning aesthetic appeal. It all adds up to the confidence that you’ll be proud of your lighting every time the sun goes down.

Our Lighting Franchise Business Model

One Business Model, Three Lucrative Growth Areas

When you become an Outdoor Lighting Perspectives franchise owner, you’ll quickly discover that your growth potential can be as vast as you want to make it. Since our inception, we have designed and installed lighting systems for over 100,000 clients representing more than $200 million in business. Our landscape lighting franchise business model focuses on the three most lucrative areas in the outdoor lighting category.

These business models include:

Residential landscape lighting—A complete system of designing a residential landscape lighting plan, installing it, maintaining it for recurring revenue, and adding additional fixtures and features over time to grow the client relationship.

Holiday lighting—Our turnkey model is engaging, joyous, fun, and profitable. In four steps, you’ll be able to assist your customers by designing attractive holiday lighting displays, installing them, taking them down at the end of the season, and storing them during the offseason. Then next year you install them again, adding new fixtures and lighting designs should the customer want them. We’ll coach you on how to do all of this.

Hospitality outdoor lighting—Your turnkey opportunity to deliver premier outdoor architectural and landscape lighting to area hotels, restaurants, event venues, bed and breakfasts, and more!

Our Difference

History

We’ve completed more than 100,000 residential installations nationwide by offering turnkey solutions for our clients. That means they don’t have to research which lights work best or figure out the best placement for their lights once they get them. No digging. No running wires. No wasting time or money. Our clients just get to sit back and enjoy the beautiful results. That’s what makes your job as a landscape lighting franchisee easy.

Design

We’ve learned that keeping our clients’ needs—safety, security, usability, and aesthetics— at the top of our mind equates to better word of mouth, more repeat purchases, and more referral business. At Outdoor Lighting Perspectives, our franchisees are provided with a ready-made system that provides customized lighting for any property or landscape. That means that lighting is planned with the end result in mind. And we leave room for any possible future expansion to eliminate the need for pricey rewiring costs. We’ve found that this proactive approach opens the door to future purchases, rather than setting a roadblock to potential add-ons.

Installation & Service

Our attention to detail and client satisfaction sets OLP apart from other competitors in the industry. We have field tested our best installation practices since 1995. And we have taken the initiative to meet or exceed national standards for outdoor electrical installations. Our connections are both secure and watertight, which means no worries for the client. And we back up our product and installation with one full year of service, included with the cost of installation. In addition, we do offer ongoing maintenance plans as well as expert troubleshooting on any issues with OLP’s lighting systems.

Products & Warranty

Outdoor Lighting Perspectives only uses high-quality lighting and components. That includes heavy-gauge brass and copper fixture housings, the most advanced LED technology featuring CREE® chips, and commercial-grade stainless steel transformers. No matter who our customer is, we always use the best. And we back that up with a lifetime warranty on all fixtures and transformers, a five-year warranty on all LEDs. Even more—every one of our warranties is transferable to any new homeowners. We keep our customers covered from start to finish and beyond.

Our Training & Support

Helping You & Your Lighting Franchise Succeed

At OLP we fully understand that your success leads to our success. So our team is fully committed to whatever it takes to support you and your goals as a business owner. And by being part of the Outdoor Living Brands family of franchise companies, this support system expands exponentially. You’ll have access to responsive support from a smart, professional staff in all the key disciplines you’ll need.

Lead Generation

OLP has a proven, well-respected track record of lead generation and business development practices that have led to over $200 million of business. Further, as part of Outdoor Living Brands, OLP franchisees have access to marketing and lead generation best practices shared across our multiple brands. This includes traditional lead generation activities such as targeted direct mail, print advertising, home and garden shows, referral marketing and guerrilla marketing strategies and tactics. In addition, we have developed an online strategy that gives our franchisees the necessary tools and guidance to have a leading presence on the web and across various social media platforms.

Marketing Support

Our experienced marketing professionals help franchisees develop their annual marketing plans and determine which strategies and tactics best fit the marketplace and provide the strongest ROI. The philosophy of our marketing team is to proactively research and identify new marketing and advertising opportunities for the franchise system.

Customer Loyalty & Retention

A proven client experience sets us apart from other home service contractors. From the initial call to the post-installation follow-up, our well-defined process leads to more referrals and ongoing maintenance and service revenue. At Outdoor Living Brands and OLP, we measure our customer satisfaction using the Net Promoter Score, and our customer loyalty rates compare favorably with world-class brands across many industries.

Comprehensive Technology Platform

OLP has created a suite of technology tools to support the daily efficient operations of the business. They include a full enterprise service platform (i.e., CRM, field operations, accounting integration, etc.) that will allow you to manage daily workflow, from marketing to the initial customer call all the way through invoicing and collection of receivables.

Franchise Partner Network

You’ll have dozens and dozens of partners in the business—and your fellow franchise partners have been there and done that. You’ll find that your fellow franchisees will be a trusted and experienced network that you’ll rely on for advice, guidance, and support—shortening and easing your learning curve in the business.

OLP, featured as one of the “Inc. 5000 Fastest Growing Companies in America,” has been designated as a “World Class Franchise” by the Franchise Research Institute, a third-party firm that surveys franchise systems for franchisee satisfaction and support. Less than three dozen franchise systems, out of the over 3,000 franchise concepts, have earned this prestigious distinction determined solely by the satisfaction of our existing franchisees.

Comprehensive Initial Training

We created the category of low-voltage landscape lighting. In fact, we pioneered the processes and technology used by the entire industry. Every day we continue to refine our systems to maximize your expertise and optimize your chances of exceeding your goals for your business. Here’s an outline of the extensive training you will receive as a franchisee (and this is just the first seven days).

Day One

Your first day will allow you to meet our Digital Marketing Manager, Jane Campbell, and our Brand Marketing Consultant, Alex Mercer. They will cover:

  • Marketing and lead generation strategies and tactics
  • National Marketing Fund
  • Marketing plan development and implementation

Day Two

On day 2, you will meet with our Technology and Finance Team. They will cover:

  • Technology platform including our intranet and client relationship management tool
  • Accounting best practices and chart of accounts

Day Three & Four

On days three and four you will meet our Director of Field Operations, Jim Morris. Jim will cover:

  • Lighting design techniques and product application
  • Advanced design techniques
  • Night time demonstration
  • C.O.L.T.(Certified Outdoor Lighting Technician) introduction
  • The Lighting Boss design software
  • Field installation
  • Field service and maintenance

Day Five

Our fifth day will introduce you to Rich Young, Our Vice President, and our Senior Field Consultant, Tom McCombs. They will cover:

  • OLP sales methodology
  • Pricing jobs
  • Using technology when selling
  • The AMP (Annual Maintenance Plan)
  • LAS( Lighting Assessment Score)

Day Six

On day six, you will meet with members from our operations and digital marketing team. They will cover:

  • Building trade alliances
  • Developing your microsite
  • Reputation software
  • Call service introduction
  • Vendor review
  • CRM recap and review

Day Seven

On day seven we wrap and training and review each key area with the respective departments. They will cover:

  • Goal setting and support expectations
  • Marketing review
  • Technology review
  • Sales review
  • Product and design review

Once you’re up and running, the training doesn’t stop there. On an ongoing basis, our franchise partners benefit from structured field visits from OLP’s corporate support team, phone support five days a week, and both an online Performance Center for best practices information and the Marketing Shoppe for marketing materials.

Additional Resources

Because our success is dependent on your success, we are always looking for more ways to enhance your abilities and expand your skillset. In addition to our initial training and ongoing support with your day-to-day tasks, we offer unique classes and annual meetings to bring our franchisees to the next level.

Some other resources include:

Annual Holiday Lighting Training Class—Every August, franchisees from far and wide gather in Richmond, VA, for Outdoor Lighting Perspectives Annual Holiday Training Class. During the 4-day training program, rookie and veteran franchisees are able to learn about the newest and hottest holiday lighting products, explore new tactics with our marketing team, and even head out in the field for hands-on installation training. The training class is always a big hit with our family of franchisees and leaves them feeling excited and ready for the upcoming holiday season.

Annual Midyear Meeting – Each summer, Outdoor Lighting Perspectives brings franchisees together for a mid-year meeting. Franchisees themselves create the agenda ensuring the most pertinent topics are covered in addition to priceless networking time.

The Outdoor Living Brands Annual Meeting—Franchisees from all four World Class Franchise opportunities meet each year to foster education, growth, and opportunities in the coming year. The annual meeting is the highlight of every year and we look forward to seeing you at our next meeting in January.

Who We Are Looking For

Finding the Right Fit for Our Outdoor Lighting Franchise

In order to find the perfect fit, we analyze your:

Income—Your recurring and short-term earning through employment and investments.

Lifestyle—A manner of living that reflects your values and attitudes.

Wealth—Having plentiful materials, goods, and money.

Equity—The interest in assets you have acquired and accumulated that can be unlocked someday through a sale.

Debt Elimination—The ability to live comfortably without being burdened and stressed by carrying debt.

Is OLP Right for You?

With over twenty years of experience and more than 150,000 installations nationwide, we know what it takes to train and coach you to be a very successful OLP operator. We have established some criteria of what may make us a fit for you.

Ask yourself these few simple questions:

  • Would you enjoy helping homeowners enhance the curb appeal, safety, and security of their home or business?
  • Would you enjoy organizing and managing a team of professionals?
  • Are you open to working with established and proven systems?
  • Do you have sufficient funds to meet the initial investment?
  • Are you able to make a decision about your future in the next 45-60 days?
  • Are you able to commit to and follow a discovery and qualification process?
  • Are you willing to devote your full attention and commitment to an established training process?
  • Become a Part of Our Team
  • If you think that you might be a good fit, we’re excited to hear from you. With proven systems, an established brand name, and your passion and dedication, the possibilities are endless.

This is a great opportunity for those who love:

  • The outdoors
  • Home improvement projects
  • Design and decorating
  • Working with people

As North America's largest full-service outdoor lighting company, we do one thing—outdoor lighting—with a passion for perfection.

Ready to get started with our outdoor business opportunity? - Contact Us

This web page does not constitute a franchise offering or an offer to sell a franchise. A franchise offering can be made by the franchise only in a state if first registered, excluded, exempted or otherwise qualified to offer franchises in that state, and only if provided with an appropriate franchise disclosure document.

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