Hand & Stone Massage and Facial Franchise

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About Hand & Stone Massage and Facial Spa


Liquid Capital: $100,000

Net Worth Requirement: $750,000

Franchise Fees: $42,500

Royalty: 5% - 6%

Training and Support: Available

Home Office: Trevose, PA

CEO: John Teza

Hand & Stone Massage and Facial Spa

Investement Range $591,153 - $691,311


About Hand & Stone Massage and Facial Spa Franchise

Hand & Stone starts with a simple premise: bring top quality spa services including therapeutic massage, facials and hair removal to the middle market at a price that is 30% less than traditional day spas and with hours and locations that are more convenient. Our membership model allows for predictable and recurring cash flow. Clients are able to experience a massage or facial each month at discounted pricing and are eligible for other discounts on products and gift cards.

MASSAGE & SKIN CARE

  • Therapeutic Massage
  • Hot Stone | Couples Massage
  • Facials | Skin Care Services
  • Face & Body Hair Removal

SPA ENHANCEMENTS

  • Aromatherapy
  • Peppermint Scalp Massage
  • Hot Towel Foot Treatment
  • Cold Stone Face Massage

ROLE OF FRANCHISEE

As a franchisee of Hand and Stone, no spa experience is necessary. Our proven model, comprehensive training and your staff of licensed professionals allow you, the franchisee, the ability to focus on the four main objectives to grow your first Hand & Stone and set the course for your future openings.

  • Managing and motivating your team
  • Marketing & Advertising – Collaborative
  • Approach (with our professional in-house agency HSM Advertising)
  • Financial Management
  • Recruitment – Putting a face on your franchise

HSM Marketing

Hand & Stone’s full-service, in-house advertising agency packs a powerful punch when it comes to supporting and delivering the marketing needs of the franchise system. We are with you

every step of the way from the entire Grand Opening process to helping you build your social media campaign and local advertising using strategic planning in your market.

PLANNING: We review your goals and develop a comprehensive customized plan to help you realize your maximum profit potential. We also focus on holidays, events and promotions that target your audience.

CREATIVE AND GRAPHIC DESIGN SERVICES: We are the experts at not only creating the content and promotions that drive your marketing, but also maintaining the look and feel that defines our brand.

BRANDING: Building a strong brand - both nationally and locally - promotes recognition, helps set you apart from the competition, lets customers know what to expect, generates referrals and represents your promise to your customer.

DIGITAL MARKETING: Internet and email deliver faster, more versatile and streamlined marketing messages to our consumers and potentially reach a wider audience. One of the main benefits is the ease in which results can be tracked and monitored. You will get on-line access to real-time advertising results that you can review with your account executive.

FAQ

Is spa experience necessary to own a Hand & Stone Location?

No spa experience is necessary! We look for motivated individuals with a sales/management background who can: train and motivate staff, make marketing decisions, manage financials and be the face of their franchise.

How much money do I need to open a franchise?

To ensure that you are able to obtain the necessary financing that you will need to move forward, we require that you have a minimum of $150,000 liquid assets (cash and marketable securities) and a minimum of $750,000 net worth. This requirement may be higher if construction costs are higher than normal in certain areas, or if a candidate wishes to purchase multiple franchise licenses.

How much can I make as a Hand & Stone franchisee? How long will it take to break-even?

The Federal Trade Commission requires that we provide that information in a very specific format as part of our Franchise Disclosure Document (FDD). You will receive that document from your development representative. Our Item 19 includes gross sales averages for our entire

network as well as average member counts for our spa locations across the country. You will also have the opportunity to speak with our existing Franchisees through Validation Calls to discuss their individual unit economics.

How long does it take to open?

From our initial conversation to your Grand Opening, the process takes approximately 7 to 10 months. Selecting Real Estate and permit approval can have an effect on this timeline.

What ongoing fees will I have after opening my spa?

  • 6% (Gross Sales) – 5% Royalty for the first 52 weeks of your Franchise Agreement; 6% (Gross Sales) Royalty each year afterwards
  • 4% (Gross Sales)Local Advertising
  • 1% (Gross Sales)National Advertising

Do you require franchisees to be hands on operators?

Hand & Stone does require a hands-on operator. The number of hours each franchisee dedicates to the spa will vary but at minimum our franchisees are required to work 35 hours a week on the business.

What initial training is available to me as a franchisee?

Franchisees attend Hand & Stone University for a full 5-day (in classroom) training program prior to opening your business (approximately 6 to 8 weeks prior to opening). This class is open to managers as well, with no additional fees. In addition, each franchisee will work in

a live spa, learning how to open, close, daily functions, etc. During your pre-opening week, our Operations Manager will be on site at your location to help set up the business, train their staff on the POS system, how to sell memberships, gift cards and products.

Ready to learn more? - Contact Us

This web page does not constitute a franchise offering or an offer to sell a franchise. A franchise offering can be made by the franchise only in a state if first registered, excluded, exempted or otherwise qualified to offer franchises in that state, and only if provided with an appropriate franchise disclosure document.

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