About Waxing The City
Liquid Capital: $125,000
Net Worth Requirement: $500,000
Franchise Fees: $42,500
Royalty: 6%
Training and Support: Available
Home Office: Woodbury, MN
CEO: Charles Runyon
Investement Range $310,801 - $540,613
About Waxing The City Franchise
Summer Hartshorn Vasilas worked for several salons in Minneapolis and Denver beginning in the late 1990s. As Summer refined her waxing skills and found her passion in waxing, she had a dream of someday opening a studio exclusively dedicated to the craft. Taking this idea to Marilyn Hartshorn, Robin Schoh, and Alex Arlotta, Waxing the City was created to provide expert facial and body waxing—the first studio of its kind in Colorado.
From day one, the founders have been committed to hiring the best and making them even better. To ensure Waxing Standards of Excellence, every licensed esthetician at Waxing the City completes an extensive training course before they serve clients. In fact, our technicians are so skilled they even have a special name: Cerologist®. The word cerologist is derived from “cera” (Latin for wax) and “ologist” (to indicate their level of expertise).
Our Services
- WOMEN'S BODY WAXING SERVICES
Abdomen
Arms, Full
Arms, Half
Back, Full
Back, Half
Bikini, Basic
Bikini, Modified
Brazilian Bikini
Buttocks, Inner
Buttocks, Full
Legs, Full
Legs, Half
Underarms
- MEN'S BODY WAXING SERVICES
Abdomen
Arms, Full
Arms, Half
Back, Full
Back, Half Lower
Back, Half Upper
Brazilian, Basic
Brazilian, Modified
Brazilian, Full
Buttocks, Inner
Buttocks, Full
Chest
Legs, Full
Legs, Half
Underarms
- FACIAL WAXING SERVICES
Female Brow Shaping
Men's Brow Tailoring
Men's Maintenance Brow
Men's Facial Grooming Package
Between the Brows
Chin
Ears
Full Face
Lip
Neck
Nose
Sideburns
- SERVICE COMBINATIONS​
Brow Shaping & Lip Combo
Lash & Brow Tint
Female Full Leg & Bikini
Franchise Opportunities
- SOLID INVESTMENT
Body waxing is a fast-growing segment of the booming salon industry. As it continues to gain in popularity—for women and men, young and old—a business dedicated to waxing is ideally suited for all types of markets in a wide variety of communities.
- STRONG INDUSTRY
The global waxing industry is currently a 10 billion dollar industry is projected to double by 2027, with more than 34% of that revenue being generated in the United States. Moreover, industry reports show that specialty salons like waxing and nails fared well during the 2008 recession when industry revenue reached $11 billion in the US, proving consumers do not want to give up self-care and beauty even during hard times.
- GROWING BUSINESS
The national waxing industry has a lot of room for growth with only one major competitor and a handful of regional chains on the landscape. With that, Waxing the City has already built a reputation as a relatable and fun brand that gives clients an exceptional experience every time they come into a studio.
Training and Support
This is your business—but you’re never working alone. From comprehensive startup plans to ongoing operations help and innovative ideas, the support never stops at Waxing the City®.
- SITE SELECTION & LEASE NEGOTIATION
Self Esteem Brands Real Estate has partnered with some of the top local real estate brokers in all key metro areas across the U.S. and Canada. This partnership offers local knowledge and connections with developers to ensure the most competitive locations are shared with our franchisees first.
Our in-house Real Estate team has over 50 years of combined knowledge and experience that they can provide to franchisees in the form of site selection, LOI, and lease negotiations. The blend of local representation along with our Real Estate team’s guidance has proven to be a winning combination in markets both big and small, allowing us to secure quality locations and strong lease terms for all of our brands.
- FINANCING ASSISTANCE
Our financing department has a streamlined consulting process that begins with a review of your personal and business finances. We then recommend a wide range of products and services for financing your Waxing the City studio(s). These include SBA loans, financing packages, leveraging retirement funds, and making use of personal resources. Note: Franchisees of the Waxing the City® system are eligible for expedited and streamlined SBA loan processing through the SBA’s Franchise Registry Program.
- STUDIO DESIGN & CONSTRUCTION
Our construction and design department has an end-to-end project management solution to set you up with an architect, help you find contractors, obtain bids, and manage the build-out process. A standardized supply system and corporate design guide will help you seamlessly integrate Waxing The City brand elements into your studio décor, producing a welcoming, comfortable, and functional space to run your business.
- COMPREHENSIVE TRAINING
You and your staff will be supported at all levels. This includes new franchisee training tailored specifically to studio operations, plus ongoing regional workshops, advanced managerial sessions, and an annual conference. Your studio coordinators have a customized training track where they learn the art of superior client service. And our master trainers provide unrivaled technical training to ensure your licensed estheticians are certified to deliver our best-in-class waxing services.
- ONGOING SUPPORT
Waxing The City offers a host of tools and resources for our franchisees. This includes a Web-based Franchise Support Center with real-time franchise news, an online operations manual, extensive training curriculum, staff management features, and more. You can also participate in regularly scheduled conference calls and webinars for ongoing updates and education.
- MARKETING SUPPORT
Our experienced marketing team will help you generate buzz in your community. From a grand opening program that builds excitement in your market 45 days before and after your studio opens to innovative plans, programs, and promotions using custom-designed marketing pieces, you will have the tools and resources to drive studio traffic. Other innovative ways to attract clients include our corporate-level social media properties (with the option of going local) and guidelines for getting publicity through local media outlets.
Ready to learn more? Contact Us
This web page does not constitute a franchise offering or an offer to sell a franchise. A franchise offering can be made by the franchise only in a state if first registered, excluded, exempted or otherwise qualified to offer franchises in that state, and only if provided with an appropriate franchise disclosure document.