About Lawn Doctor Franchise

With over 600 locations across the United States, Lawn Doctor has a widespread brand footprint, and we are still expanding in other areas throughout the country. Lawn Doctor is planning on adding even more locations in expansion markets and available territories nationwide.

Initiatives supporting the continuous improvement of our best-in-class customer experience include:

• Our pulse on latest in media and web with a focus on conversion optimization
• Direct Pricing and an Online Store Front
• Quality Service Delivery
• Innovative Equipment Technology and Product Mix
• National in-house sales center to close sales immediately
• Lawn Doctor also generates growth by providing an excellent value proposition for franchisees. Lawn Doctor provides franchisees with access to innovative technology and equipment to help run the business, greatly increasing efficiency and profitability. Lawn Doctor offers a home-based business model, meaning that franchisees do not take on costs, delays or risks associated with operating a retail location.

Points of focus include:

• Start-up ease: no retail location required, no costly outfitting
• Financing: franchisor financed up to 60%
• Strong unit-level economics with a 85.8% gross profit margin*
• Simple, scalable business model
• Recurring revenue streams, enabling investments in growth

OPPORTUNITY TYPES

SINGLE-TERRITORY

Lawn Doctor’s single-territory franchise opportunity is the perfect starting place for most people. Whether you’re looking for a business that can support your family or you want a point of entry into a business that can grow quickly into multi-unit ownership, our single-territory franchise plan is the place to start.

MULTI-TERRITORY

With our low cost of entry and expansion market programs, our multi-territory franchise opportunity is ideal for franchisees of other systems looking to expand their in-market business footprint, or anyone looking to jumpstart their career in franchising. Lawn Doctor’s efficient supply chain, leading products and services, streamlined operational model and ongoing investment in technology and support are designed to help franchisees with any number of territories operate optimally and grow their businesses.

EMPIRE BUILDER

Approximately 10% of Lawn Doctor franchisees fall into this group. Many started out as owner operators and grew over time. Those with big dreams, ambition and a willingness to put in the work will find a great opportunity with us.

BUSINESS SYSTEMS

THE REVENUE MODEL

Lawn Doctor offers custom lawn care solutions to residential and business consumers. Our business provides franchise owners an opportunity to build a meaningful operation with both recurring and multiple revenue streams.

• Lawn Care – covers everything in the turf and on the ground, improving clients’ lawns and keeping the yard weed-free, disease-free and pest-free
• Tree and Shrub Care – encouraging healthy growth through micronutrients and helping to protect and treat for disease and pests
• Mosquito Control – offers homeowners the services needed to keep this serious, disease-carrying threat at bay, enabling you to reclaim your yard
• Lawn and Perimeter Pest Control – helps clients keep their homes and other structures pest-free
• Power Seeding – combines new seed with your lawn’s soil for the best possible results
• Core Aeration – the most effective and long-lasting method of lawn aeration available

Depending on location, the lawn care season can be year-round, or may be confined  to part of the year.  In both cases, Lawn Doctor offers clients a monthly payment model, which eases payment for them, and helps ensure that franchisees have recurring revenue coming in year-round.

Because of our streamlined operating system and excellent brand recognition, Lawn Doctor franchisees average a profit margin of 84%.

WHY FRANCHISE WITH LAWN DOCTOR?

Many Lawn Doctor franchisees choose Lawn Doctor because they are seeking a simpler way to generate revenue while increasing flexibility in their lifestyle.

The hallmarks of our business system support those goals:

• Lawn Doctor’s operational model does not require a storefront, making it easier to get up and running and decreasing the time to break-even.
• Lawn Doctor services can be performed by technicians, leaving our franchisees the time and focus to manage, grow and enjoy their business.
• Lawn Doctor’s franchise management team focuses on continuously improving the business system, to increase operational efficiency and raise our franchisee profit margins.

CUSTOMER SERVICE

We’re committed to providing exceptional service to our customers.  That’s why we lead the industry in customer satisfaction, at a rate of 80%.

WHAT DOES THIS MEAN TO OUR FRANCHISEES?

Unlike with many other franchise systems in our industry, Lawn Doctor franchisees don’t have to put so much focus on the season-to-season race to replace constant customer loss.  Because we help them achieve a high customer retention rate, they can focus on gaining new customers, growing their business and planning for the future with a more dependable income stream. And because customers are happy with their Lawn Doctor lawn and landscape, they gladly provide referrals that also lead to new business.

WHAT DO OUR FRANCHISEES GET TO KEEP CUSTOMERS SATISFIED?

• They get training, before they open, in the techniques that make for good customer relationships.  Strong customer relationships are the foundation for growth in the lawn care industry, and we ensure that our franchisees are the best at forging them.
• They receive customer management tools that make keeping up with their growing customer bases easy, so they never have to worry about missing a thing.
• They receive ongoing training and tips on how to provide the best customer experience.
• They have access to the best equipment and are backed by a 50+ year proven system ensuring that Lawn Doctor – local experts provide the best possible service, every time.

OPERATIONS

Lawn Doctor is continually striving to simplify and streamline operations to maximize productivity and efficiency using our proven systems so franchisees can concentrate on growing their business.

Lawn Doctor provides the tools and processes to manage your business, train your employees and create beautiful lawns and happy customers.

OPERATING PLAN DEVELOPMENT, IMPLEMENTATION AND MONITORING

Our Regional Business Consultants work with you to develop your operating plan prior to opening and provide ongoing field support to help you achieve your goals. Your Regional Business Consultant knows your local area and will advise you on exactly how to utilize the best practices for your market to grow and manage your business. Your operating plan will focus on the key areas of sales, marketing, personnel, equipment and financial Management. Once implemented we will help you use Service Assistant Software, QuickBooks and our online Dashboard to monitor the results of your plan, track variances, and make adjustments as needed.

SERVICE ASSISTANT SOFTWARE TOOLS

Lawn Doctor franchisees manage their business using the Service Assistant suite of software tools from Real Green Systems. This industry-leading software package manages all of the data associated with your business, is a powerful marketing tool, schedules and routes daily production, invoices customers, and manages your receivables. In addition, Service Assistant links with Lawn Doctor’s Customer Assistant Website to allow customers access to manage their account online 24/7 including paying for service, adding additional services, obtaining answers to common questions and communicating with their local franchise.

VEHICLE CONFIGURATION AND SYSTEMS

Lawn Doctor’s Service Vehicles are outfitted specifically for our proprietary equipment and servicing procedures so you can maximize productivity from each vehicle, which will result in more revenue generated from each service vehicle you operate.

Our service vehicles are equipped to carry enough water and granular material to service all day without the need to interrupt production to restock material.

PROPRIETARY APPLICATION EQUIPMENT

Our Turf Tamer® line of application equipment delivers the right product in the right proportion every time, no matter how fast the operator moves, which means our customers get the results they want, and our franchisees increase productivity and profitability by reducing labor expenses.

TRAINING & SUPPORT

Lawn Doctor’s commitment to comprehensive initial and ongoing training and support stems back to our first franchisee.  Through our training process all of our franchisees learn what they need to know in every area of their new business, from agronomy to marketing, and compiling accurate proposals to sales.

INITIAL TRAINING

Training begins with an introductory call from your Regional Business Consultant followed by a two-week classroom and hands-on training program at our national headquarters.  During these two weeks we’ll focus our training on:

• Marketing
• Sales
• Service
• Technology
• Agronomy
• Administration

TWO-YEAR FIELD TRAINING

As a new franchisee, we stick with you to ensure you have the answers you need to keep your business growing smoothly.  We do this in two primary ways:

• Regional Business Consultant – When you are a new franchisee, you are assigned a Regional     Business Consultant who will be your primary point of contact throughout the life of our business relationship. They are there to help answer any questions you have about any aspect of your business.
• On-Site Consultations – Every eight weeks for your first two years in business, you and your    Regional Business Consultant meet to discuss and optimize your operating plan performance, identify new areas for growth opportunity, and to develop new skills.

ONGOING TRAINING AND SUPPORT

As a company that is constantly developing newer and better services and proprietary industry-leading equipment, it is our responsibility to ensure that our franchisees master the evolving operations and development of their business.  Ongoing training is provided through a number of ways:

• Quarterly regional business meetings
• Our Annual Conference
• Weekly Webinars
• Our E-Learning platform, available 24 hours a day, 365 days a year
• Turf field days

NEW CUSTOMER ACQUISITION

Because of the effectiveness of Lawn Doctor’s services, word of mouth is often a key way that Lawn Doctor franchisees acquire new customers.  However, Lawn Doctor also assists franchisees in achieving planned growth through marketing support.

MARKETING SUPPORT

Lawn Doctor provides ongoing marketing support to help grow your business with proven tactics, helping you acquire new customers while continuously increasing the value and loyalty of current customers.

Our fully integrated consumer marketing campaigns have multiple layers to provide broad reach, while maximizing the efficiency of available funds. It all starts with a strategic media plan that includes digital media, social media and a national in-house sales center to close sales immediately.

• National
• Search Engine Optimization
• Public Relations
• Social Media
• Regional (where available)
• Pay Per Click
• Online Banners
• Direct Response
• Local
• Direct Price Mail
• Neighborhood production postcards
• Referral programs
• Vans/Signage
• Radio

PRE-OPENING CUSTOMER ACQUISITION

For new franchisees, it all starts with our pre-opening support.  We’ll work together with a list of all of the potential customers in your territory or territories, helping you deploy a pre-opening marketing blitz.  At Lawn Doctor, our goal is to help you acquire a list of paying customers before your official opening.

CANDIDATE PROFILE

The following information is designed to give you a general picture of Lawn Doctor franchisees. But don’t interpret this too narrowly! Many Lawn Doctor franchisees have unique business and personal backgrounds that have helped them find success with Lawn Doctor.

The Lawn Doctor franchise process can take anywhere from a few weeks to a few months. The pace depends primarily on your goals. Read more about the process here.

MINIMUM REQUIREMENTS

Lawn Doctor requires applicants to demonstrate a minimum liquidity of $60,000 in order to move forward in the process.

THE RIGHT FIT

Typically, Lawn Doctor franchisees possess many of the following attributes, making the Lawn Doctor system a good fit for their business approach:

• Has business ownership, management, or operations experience
• Seeks flexibility to facilitate increased time or for other businesses
• Enjoys setting benchmarks and achieving goals
• Values building a business by delivering “wow” service to customers
• Understands the basics of sales and marketing (Lawn Doctor does provide franchise training in these and other aspects of the business.)
• In addition, many Lawn Doctor franchisees seek a business in which they can work with a spouse or adult children, and potentially pass the business on to family members when they retire.

EXAMPLE BACKGROUNDS

Lawn Doctor franchisees come from various backgrounds. Many of them never thought they’d own a lawn care franchise one day!

• Major multi-unit franchisee with other service franchises
• Corporate Marketing Executive
• Advanced IT Professional
• High School Biology Teacher
• TV Executive
• Mechanical Engineer
• Small Business Owner

As part of the Lawn Doctor franchise process, you’ll have a chance to speak with many of our franchisees and ask them about their growth with Lawn Doctor. Lawn Doctor franchisees tend to be a well-connected group, sharing ideas and support.

Ready to learn more? - Contact Us