Homewatch CareGivers

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About Homewatch CareGivers


Liquid Capital: $51,000

Net Worth Requirement: $350,000

Franchise Fees: $50,000

Royalty: 5%

Training and Support: Available

Home Office: Columbia, MD

CEO: Leanne Stapf

Homewatch CareGivers

Investement Range $92,310 - $154,000


About Homewatch CareGivers

Powerful Home Care Franchise Opportunities

In 1980, Homewatch CareGivers® was founded by Paul Sauer on the principle of delivering high-quality and compassionate care to people who needed home care services. Homewatch CareGivers provided senior care services in the Denver Metro area through the late 1990s and eventually began franchising upon realizing there was a greater need for quality home care services throughout the country. For nearly four decades, the Sauer family ran the company and continued to expand its national and international footprint.

Today, the original vision of being the premier provider of home care services continues under the ownership of parent company Authority Brands, LLC. Under Homewatch CareGivers’ Chief Operating Officer Jennifer Tucker, Homewatch CareGivers endeavors to strengthen its position within the continuum of care by preserving dignity, independence and safety for clients.

Senior Care Franchise

Homewatch CareGivers: The Business of Care

Since 1980, Homewatch CareGivers® has been a premier provider of home care services, making a positive change in the lives of all those we serve. Through our home care franchise opportunities, entrepreneurs just like you have found a rewarding path to financial security and success by providing seniors and others in need of care with the assistance they need each day. As a franchise owner, you will grow a business that delivers professional in-home care to the elderly, people living with developmental or physical conditions, individuals recovering from surgery, and those living with dementia or Alzheimer’s.

The Homewatch CareGivers Advantage

What sets us apart in our industry? Above all else, it is our commitment to the people we care for and the people we work with. We call it the Power of Care ®.

While we offer state of the art business management software and business intelligence tools to help you run your franchise efficiently and effectively, our core mission is person-directed caregiving. Our business is based on getting to know the life stories of the people who trust us to care for them. In fact, getting to know the wishes and goals of the people we care for and the people we partner with in business is part of what makes our company and our mission so exceptional.

Our Mission is to provide superior quality home care services that preserve dignity, independence and safety for our franchisees’ clients; to create a compelling employment opportunity for our franchisees’ employees; to be a trusted partner within the healthcare continuum; and to provide long-term returns for our Franchise Owners and Investors.

Why Choose Our Home Care Franchise?

Learn About the Homewatch CareGivers Advantage

The Homewatch CareGivers Advantage

  • Our Approach to Care is Uniquely Powerful. Based on a person-directed approach to caregiving, our emphasis is on helping an individual to the best of their current abilities so that they continue to feel empowered.
  • We Use Technology to Support the Business of Care. Our proprietary business-management software facilitates our care approach by capturing social history, matching caregivers, and even tracking outcomes.
  • We Offer Industry-Leading, Proprietary Business Intelligence Tools. Business Intelligence tools help franchise owners focus on business priorities, diagnose problems, and spot opportunities.
  • Our Signature Care to Stay Initiative Focuses on Best Practices for Caregiver Recruitment and Retention. We have worked directly with select Homewatch CareGivers offices to develop best practices and measure results to recruit and retain the best talent. Our proprietary training platform, Homewatch CareGivers University, ensures ongoing, professionally developed training for your caregivers and staff.
  • We Utilize a Smarter, More Effective Client Acquisition Model. Homewatch CareGivers offers unique tools to plan and position franchisees in the market in order to successfully grow and maintain clientele.
  • You’ll See Strong Financial Results. We invest in the long-term viability and success of our franchisees, offering a competitive royalty structure and lower incidental fees while still providing best-in-class training, business tools, and technology.

Franchise Support & Training

Empowering Our Franchisees for Business Success

Those who choose to pursue a business in the home care industry know that a strong network of support is vital to success. That’s why our Homewatch CareGivers® franchisees have access to training and support programs that will help launch a successful home care business and allow it to develop, differentiate, and grow. We even offer a lifetime training guarantee to all franchisees and their staff.

Homewatch CareGivers Acts as Your Guide

The best practices and tools we provide our franchisees stem from our years of experience in the home care industry and continuous improvement of our model. Our pre-training program helps you get the most out of the in-person classroom training and will prepare you to open your home care business quickly after classroom training (as allowed by state licensing, where applicable).

Our launch process includes a 52-week, step-by-step business implementation program designed for accelerated speed-to-market and guided by our team of subject matter experts, who offer more than 140 years of combined experience in healthcare and franchising. This online platform identifies over 300 critical path items for an efficient launch, and is prioritized by week, starting with pre-training through the first year of business.

Business Intelligence: Comprehensive Tools Drive Proactive Support and Growth

Over time, our team has diligently worked to identify the top key performance indicators (KPIs) that determine the success of a senior care franchise business. We then created proprietary Business Intelligence tools to proactively identify opportunities for individual franchisee growth. This enhanced data analysis combined with interactive processes allows Homewatch CareGivers to provide solutions to franchisees to help them launch, scale, and grow their businesses.

These tools include:

  • Business Reviews: In-depth, executive sessions with Franchise Owners to review key metrics to identify strengths and opportunities for improvement. The outcome of the business reviews are actionable business plans and initiatives for growth.
  • Peer Groups: Data-driven conversations designed to facilitate open dialogue among franchisees regarding successes and challenges. Facilitated by franchisor executives using KPI data, peer groups meet consistently throughout the year to share best practices and key learnings. Participants ultimately create operational plans and serve as one another’s strategic guides.

Additional Training and Ongoing Support Includes:

  • Weeklong classroom training at the Support Center in Denver
  • In-field launch at your office
  • Customized, data-driven business reviews
  • Diagnostic tools and analysis to help identify opportunities and accelerate ROI
  • Accredited online university to train caregivers and staff
  • Regularly scheduled webinars and best practices training
  • Customized intranet to access the latest tools and resources
  • One-on-one training and coaching from subject matter experts by phone
  • Annual Conference for networking and the latest on company initiatives
  • Franchisee Advisory Council representatives
  • Peer group forums for franchisee-to-franchisee communications and support

Client Acquisition Model

A Smarter Home Care Franchise

Forget cookie-cutter franchising models. Individuals seeking franchise ownership want to run their own businesses with a certain amount of independence, rather than simply taking orders from a corporate franchise office. These franchisees bring a fresh energy to franchising that is fueling a new business model.

Homewatch CareGivers® meets its enterprising franchisees halfway with a proven system and the tools needed to succeed while remaining open to the experience, skills, and local knowledge that franchisees bring to the brand. This opens the door to the many various revenue channels in our industry, as we understand that not all are relevant or important to every franchisee and every market. We encourage flexibility and independence among our franchisees when it comes to selling and marketing services, as we simultaneously guide them with our proven best practices. While working within brand guidelines, our franchisees grow their business in local communities in unique ways. Continue reading below to learn more about the main elements of our client acquisition model.

Strategic Planning and Market Positioning

At Homewatch CareGivers, we offer a proprietary Market Action Plan that helps new owners maximize their marketing and sales efforts from initial strategy to tactical execution. We work collaboratively with new franchisees to help them deeply understand their market and explore topics such as demographics, competition, differentiators, and other factors before developing location-specific sales and marketing strategies and tactics with financial goals. This market plan plays to the strengths, interests, and expertise of the individual franchisee as well as to our expertise as a premier home care franchise.

A Proven & Customizable Franchise Toolbox

Regardless of the targeted markets selected by the franchisee, we have built a proven arsenal of tools and resources throughout nearly four decades in business.

Among others, these include:

  • Staff expertise in franchising, home care, healthcare, marketing, operations, and more
  • Marketing materials and tools tailored to specific audiences
  • Customized local website includes a personal story and video, and location-specific services offered
  • Recommended strategies and best practices
  • Guidance and tools for local social media and localized internet marketing campaigns
  • Training and testing through Homewatch CareGivers University on various health conditions, plus sensitivity training for particular audience demographics by culture, religion, diagnosis, etc.
  • An Effective Sales Approach

We promote a diagnostic selling approach, which can be used to market to any audience by identifying and providing solutions to specific needs. We also provide proven tools for recruiting and managing direct sales staff, as well as strategic market planning to allocate sales efforts according to specific market needs, business goals, and strengths informed by our proprietary Market Action Plan.

Are You Our Next Senior Care Franchise Owner?

At Homewatch CareGivers®, our franchisees are a group of diverse individuals with a variety of experiences and backgrounds. There is no single ideal candidate. We consider candidates very carefully to ensure they will be a strong representative of our brand. While prior medical or healthcare experience is not necessary, we do find that the franchisees who own the most successful offices in our home care franchise network often share similar qualities.

A Day in the Life of a Franchisee

Homewatch CareGivers franchisees are responsible for managing the strategic direction of their business and for creating a positive, client-centric culture. A typical day in the life of a franchise owner can vary greatly. It may include running staff meetings, reviewing monthly operational costs, visiting referral sources, or greeting a new crop of caregivers at their new hire orientation.

Ready to learn more? - Contact Us

This web page does not constitute a franchise offering or an offer to sell a franchise. A franchise offering can be made by the franchise only in a state if first registered, excluded, exempted or otherwise qualified to offer franchises in that state, and only if provided with an appropriate franchise disclosure document.

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