About D1 TRAINING FRANCHISE

OUR UNIQUE GYM FRANCHISE OPPORTUNITIES DRAWS HIGHER PAYING, MORE DEDICATED CLIENTS ACROSS THE FULL SPECTRUM OF AGES

Here’s a typical D1 Training franchise scenario: a local high school team participates in strength conditioning. Their families come to watch and, impressed by the quality of the training, they become loyal D1 clients, as well. Through small-group classes built around the idea that each individual is an athlete, D1’s skilled trainers meet the clients where they are and craft routines to meet the specific needs.

It’s a level of training typically reserved for Division 1 athletes. That’s why D1 athletes are more committed to their fitness — and more willing to pay a higher membership fee than people who join a typical neighborhood workout franchise.

Look at the crowded market for big box gyms and certain factors stand out. These facilities provide little in the way of a fitness community, and they get large volumes of people through the door with the promise of ultra-low membership fees. Combined, this leads to high membership turnover. At the end of the month, managers have to scramble to convince enough members to renew lapsing memberships. In other words, clients join on a lark and then fall off quickly.

D1 Training franchise attracts individuals and families who are committed to high-quality athletic training, and so they’re willing to pay more to train in our facilities with our skilled coaches. The result is a fitness facility unlike any other, where clients aren’t just members — they’re athletes. And, unlike other other gym franchise opportunities  where membership is almost exclusively focused on attracting adult members, D1 Training is diversified across all ages. Here’s a breakdown of just a few of our core membership targets:

Athletes in the youth categories, the Rookies and Developmental classes, typically come to us by way of small-group and team-building classes. By the time these student athletes turn 15 and transition to our Preps class, they and their parents are eyeing continued sports participation into college — often at a Division 1 athletics program.

D1 Training gym franchise opportunities works with all ages: 

• Rookie - 7-11
• Developmental 12-14
• Prep 15-18,
• Strength Adult
• Bootcamp Adult

Our Street Class takes adults (many of whom are parents of our youth athletes) and focuses on sustained athletic conditioning. Often, these are individuals who competed in sports when they were in school, and they’re looking to return to that sports experience. The Boot Camp classes are for individuals who may have fallen out of shape or are just looking to get back into shape, starting with the basics. All in, the D1 Training franchise offers something for everyone, and the result is long-term, predictable revenue.

THE D1 CORE VALUES: WHY D1 WORKS

At the heart of every D1 Training operation are our four core values, the precepts each employee and owner rely on to drive their work with D1 athletes. These values represent the heart of the D1 Training franchise system.

• Have D1 Character
• Be a Team Player
• Find a way to make a smart play
• Have passion for our work is all part of our D1 gym franchise opportunities

D1's gym franchise opportunities offer several workouts for different athletes.“We’re in an industry where you’re going to do everything from raking the turf, picking up loose weights to managing the facility,” Mike says. “That’s being a team player — no job is beneath you. When it comes to making a smart play, which is key, there are going to be times where you have to make a quick decision — about a workout or a group class or an athlete’s goals — and sometimes it may be smarter to not make a play than to make a play. That smart play might be resistance.”

Ultimately, the D1 Training experience sets itself apart through the passion for athletics, our athletes and our business. It’s not an 8-5 job, Mike notes, and odd hours can make the job difficult for people who lack passion for the business.

“Inherently, the natural thought and natural tendency is to think that, because we’re athletes, we love working in the fitness and sports industry,” Mike says. “But the industry as a whole requires a lot of work — not just on the mats or on the turf, but behind the scenes as well. That takes passion and commitment.”

If you think you have the passion, commitment and drive to succeed with D1 Training franchise, take a minute and learn a little bit more about what sets us apart. Or start the process of joining D1 today.

WILL BARTHOLOMEW’S PASSION IS TO BRING THE EXPERIENCE OF PROFESSIONAL AND COLLEGIATE ATHLETES TO EVERYONE EVERYWHERE THROUGH HIS FITNESS FRANCHISE

Nashville native Will Bartholomew spent four years setting the pace for the offensive line of the University of Tennessee Volunteers. By 2001, it seemed a professional football career was all but certain, and as an un-drafted free agent, Will started practice with the Denver Broncos.

Then, shortly before the season began, the unthinkable: the SEC standout went down in practice with a career-ending injury, essentially tearing every ligament holding his knee together. He came home to recover and map out the rest of his life, and it wasn’t too long before he was missing the turf and training of a Division 1 school. At the same time, people were fascinated by his story.

“I was getting asked by a lot of people how I had made it to Denver,” Will says. “I began to feel like there needed to be a place for athletes to go, to experience the intensity of training and the coaches, breathing life in you and encouraging you to get to that next level. That was the start of D1 Training.”

Will found a small place for rent in a Nashville community, just 2,500 sq. ft. of open space. He set about doing the work himself, installing patio cover for a turf surface, laying out the weight room, painting, and whatever else was needed to get the first D1 Training location open. Will kept his ultimate goal in mind.

A BUSINESS DRIVEN BY A MISSION

Will relishes being in the gym, working with athletes and helping guide them towards their goals. Ultimately, that’s the mission of D1 Training — to help every person become an athlete, not just in form, but in mentality as well.

“It’s not just being physically fit,” Will says. “It’s having the right mindset, the ability to tackle a goal and run after it, and surrounding yourself with people in your life who are motivating you and encouraging you towards that goal.”

That’s why D1 Training clients are called athletes. Everyone has the potential to become an athlete, to live up to the aspirations of character and performance that define D1 Training franchise. Will’s mission is infectious, too.

That’s the D1 Training difference.

HOW DO WE HELP D1 FRANCHISEES SUCCEED?

WHETHER IT’S THROUGH OUR COMPREHENSIVE TRAINING PROGRAMS OR HIGHLY VISIBLE BRAND IMAGE AND MARKETING, D1 TRAINING POSITIONS YOU FOR LONG-TERM REVENUE GROWTH

From Day 1 of your decision to become a D1 Training franchise owner, you’re on a path to opening a cutting-edge fitness facility that caters to an elite clientele dedicated to their health and wellbeing. At the same time, you’re not on the journey alone. It is part of our mission to ensure that you are trained and prepared to open one of our top gym franchises.

We’ve assembled one of the best teams in franchising to help you navigate the often-complex path of opening a fitness facility, and we’re there at every step of the way to guide you through lease negotiations, remodeling and construction, equipment purchases, and hiring and training a staff. Here are just a few of the many ways we’re helping position you to succeed.

TRAINING AND SUPPORT GO HAND-IN-HAND

Our comprehensive training programs cover every aspect of the fitness business, from how to run the billing system to designing workouts and scheduling staff. This training program provides you the solid foundation of knowledge and experience you’ll need to open a thriving D1 Training franchise.

You’ll attend a week-long training system at our home office and flagship fitness facility in Nashville, TN, and when you leave, your training continues with self-guided study, nearly constant contact with support staff, and an extensive network of other franchise owners and their staff.

It is part of our mission to ensure that you are trained and prepared to open one of our top gym franchises-D1Training

We’re building a fitness community at D1 Training, and that means you’re part of an ecosystem of support and knowledge. When questions arise, chances are you’re not the first to have that question and someone will have an answer they’re eager to share.

A STRONG BRAND IMAGE THAT CONVEYS A MISSION THAT MAKES US ONE OF THE TOP GYM FRANCHISES TO OWN

Our marketing support includes not only professionally created branding. We also respond to market needs as they arise, providing our franchise owners with the materials they need to make an impact in their markets.

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