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Liquid Capital: $100,000

Net Worth Requirement: $500,000

Franchise Fees: $32,577

Royalty: 7%

Training and Support: Available

Home Office: Ann Arbor, MI

CEO: Helaine Knapp


Investement Range $253,843 - $460,070

About CITYROW Franchise

CITYROW combines rowing and strength training intervals to provide high-intensity sweat, low-impact burn, and total body results. With our signature WaterRower and sleek, urban studio design, CITYROW creates a one-of-a-kind experience for our clients as soon as they walk through the door.

CITYROW was built to go the distance because it fills a critical need. Clients want high-intensity workouts that shred calories and tone muscles, but are also gentle on joints. We’ve perfected this formula so both seasoned athletes and fitness newbies can safely reach their goals. It’s a sweaty, exhilarating experience that clients LOVE.

Rowing is perfectly poised to achieve the same level of consumer adoption as spinning and running. The row machine has been long favored by athletes, trainers, and physical therapists alike. It uses 85% of the muscles in the body with every stroke with minimal impact on the joints. It is truly the most effective stationary cardio machine on the market. Rowing is ripe for mass adoption!

A Proven Business Model

  • Ability to hire a manager to run the studio
  • Opportunity to open multiple units
  • A ground floor opportunity
  • Limited, flexible time commitment
  • Recurring revenue model
  • Power of memberships
  • Great ROI

World-Class Franchising Support

  • Real Estate and Construction
  • Digital Marketing
  • Hiring and Training
  • Business Coaching
  • Operations and Technology
  • And More


If you’re ready to invest in your future, increase your revenue, and achieve personal and professional fulfillment, a CITYROW boutique fitness franchise could be your path to doing just that.


  • $500K+ Net Worth
  • $100K + Liquid
  • Total Investment: $253-$460K
  • Includes an initial franchise fee of $49,500
  • Royalty fee 7%

With a low initial investment and small footprint, CITYROW is ideal for first-time business owners and experienced franchisees alike. Our business model allows for hands-on ownership or absentee ownership with a general manager to run to the studio on your behalf.

Ideal skill set may include:

  • Sales
  • Management of personnel
  • Training
  • Marketing
  • Customer service

A passion for bringing value to your community

Even if you have no prior business experience, we can teach you everything you need to know to be successful. What’s more important to us is that our franchisees are motivated, passionate, and willing to put in the work.

Ongoing Support

  • Business planning
  • Digital and Community Marketing
  • Real Estate and Construction
  • Hiring, Recruitment, and Training
  • Technology and Operations
  • Lead Generation, Tracking, and Sales
  • PR and Guest Experience

Ready to learn more? - Contact Us

This web page does not constitute a franchise offering or an offer to sell a franchise. A franchise offering can be made by the franchise only in a state if first registered, excluded, exempted or otherwise qualified to offer franchises in that state, and only if provided with an appropriate franchise disclosure document.