About LINE-X® Franchise

LINE-X began as a small family-owned company specializing in chemical manufacturing. After a few years we stumbled upon a new formula for a versatile, durable spray-on elastomer polyurea. We introduced a spray-on application system and — voilà — the LINE-X coating was born. Like many new inventors, we had no idea how this coating would take off. Until one day we discovered the perfect application: the bedliner. With physical attributes and an application technique easy to master, we had the formula for a successful franchise system.

Owning a business is hard work. But if you’ve got the passion and a drive to succeed, we’ve got the highest quality products and a support network to help you realize your dreams. From automotive and specialty coatings to industrial applications, LINE-X® products continually open doors to new markets and opportunities. LINE-X allows you to expand your business at a pace that suits you, and in a direction that excites you.

With multiple revenue streams to choose from, you can mix and match what works for you:

SPRAY-ON TRUCK BEDLINERS

LINE-X has a reputation of being the top dog among spray-on bedliner companies. Our non-stop drive for product innovation, proven application system, and unmatched technical support set us apart from the other guys. Recently LINE-X introduced LINE-X PLATINUM, a pure polyurea coating technology that is our toughest bedliner to date. In tests measuring the effect of stress versus strain, important statistics in the determination of toughness, LINE-X PLATINUM achieved results 300% higher than the industry standard spray-on bedliner. LINE-X coatings can offer abrasion, impact, and chemical resistance, UV stability, custom color, and texture options. Additionally, all LINE-X Spray-On Bedliners carry our Lifetime Warranty supported by a network of over 500 locations in North America.

ACCESSORIES

More than your truck bed can be LINE-X tough. LINE-X is proud to offer our network a select product line of high quality truck accessories available exclusively to LINE-X Franchises – Truck Gear by LINE-X.

LINE-X Franchises also have access to top-selling truck accessories through an exclusive partnership with Keystone Automotive. Combining high-quality products and service with the trusted reputation of the LINE-X brand is a win-win for customers and franchise owners.

SPECIALTY AUTOMOTIVE

As North America’s largest retail automotive franchise, LINE-X has specialized coatings for automotive uses outside the truck bedliner. With our specialty automotive coatings, LINE-X can offer exterior and interior protection on vehicles exteriors, rocker panels, wheel wells, service bodies, Jeep tubs, and much more.

PROTECTIVE COATINGS

LINE-X has a reputation for durability and long-lasting protection that extends far beyond our bedliners. LINE-X protective coatings have been used to safeguard bridges, farm equipment, stadium seats, secondary containment, and construction equipment, to name a few. Our crews are mobile, so can spray almost anywhere. As long as it can stay still for four seconds, we can spray it!

Our protective coatings offer UV stability as well as abrasion, impact and chemical resistance. And with LINE-X custom color and texture options, products appeal to a wide range of businesses.Adaptable and resilient, LINE-X protective coatings are environmentally-friendly and exhibit outstanding physical properties – specific products are rated for fire safety, approved for use in potable water applications, recommended by the FDA and trusted by the U.S. Military.

NEW FRANCHISE BENEFITS INCLUDE:

• EXCLUSIVE TERRITORY
• BRAND RECOGNITION
• NO FRANCHISE ROYALTY FEES
• AWARD-WINNING RESEARCH AND DEVELOPMENT
• MARKETING AND ADVERTISING SUPPORT
• SALES PROGRAMS
• INITIAL AND ONGOING TRAINING
• DEDICATED REGIONAL SUPPORT
• EXCLUSIVE TRUCK ACCESSORY BRAND: TRUCK GEAR BY LINE-X
• PROVEN SYSTEM
• DISCOUNTS FOR VETERANS

MARKETING SUPPORT TO HELP BUILD YOUR BUSINESS

Part of the LINE-X culture includes a creative approach to marketing. Through national advertising and public relations, as well as local and regional marketing support, LINE-X emphasizes the quality and versatility of the LINE-X brand.

LOCAL

We offer a collection of advice, tools, and best marketing practices for your store. If it works, we share it.

• MARKETING PLAN
• EVENT MANAGEMENT
• ADVERTISING
• PROMOTIONS
• PUBLIC RELATIONS
• SOCIAL MEDIA
• WEBSITE
• COLLATERAL

REGIONAL

As a franchise owner you have the ability to join with other franchises in your area to maximize your marketing reach.

• EVENTS / TRADE SHOWS
• REGIONAL PUBLICATIONS
• RADIO

NATIONAL

Through national advertising, promotions, and sponsorships, LINE-X can help increase awareness and create loyal customers for your location.

• PRINT AND DIGITAL AD CAMPAIGNS BUILD BRAND RECOGNITION
• PUBLIC RELATIONS AND SOCIAL MEDIA ENERGIZE FANS AND BOOST CONSUMER AWARENESS
• CREATIVE DEVELOPMENT AND DESIGN KEEP OUR BRAND FRESH AND CONSISTENT
• EVENTS AND TRADE SHOW PROGRAMS EDUCATE CONSUMERS
• SPONSORSHIPS ENGAGE KEY AND TARGET MARKETS

GLOBAL

We play in a global marketplace. Our marketing and public relations efforts influence public perception around the world.

ENHANCE YOUR EXISTING BUSINESS

Already a business owner? Congrats! LINE-X can be a great addition to your existing business.

In fact, enhancing your current product and service offering with LINE-X is pretty easy. If you already have a business foundation and staff of employees, then your start-up expenses will be considerably lower than those (required or incurred) of the traditional “greenfield” new Franchise. With an established business system in place and a powerful brand name like LINE-X in your corner, you can set your business apart from the rest.

LINE-X HAS YOUR BACK

As a member of the LINE-X Franchise Network, you immediately benefit from joining a family of over 550 locations worldwide and a strong support network.

• REGIONAL MANAGER - Your business guru.
• TECH HOTLINE - If you have a problem, if you need it fixed ASAP, you can call the Tech Hotline 24/7.
• ORDER PROCESSING - Get everything where you need it, when you want it.
• ADVISORY BOARD - A rotating mix of our best and brightest Franchisees, we share ideas, inspiration, and resources.
• MUCH MORE! - Ask our franchise team about how you can convert your store into a LINE-X Franchise.

WINNING PARTNERSHIPS

LINE-X is devoted to demonstrating leadership in the spray-on bedliner, automotive aftermarket, and protective coatings industry by increasing brand exposure and driving business to your door.

We work with exciting brands like:

• CRAIG MORGAN, COUNTRY MUSIC STAR
• WEST COAST CUSTOMS
• DUB MAGAZINE
• LFTD X LVLD
• AND OTHERS

ONLINE PORTAL

Everything you need to run your LINE-X business effectively in one easy to use web portal.

• UP TO THE MINUTE LEAD TRACKING - Receive and manage leads easily — stay on track with an active lead management system that notifies you when new leads come in, organizes and monitors lead progress, and creates custom lead reports.

• WARRANTY DATABASE - Enter, track, search and review all customer warranties.
• QUICK ACCESS TO THE TOOLS YOU NEED - Sales tools, warranty info, quote calculator, company news, messages, training videos, marketing tools and product data — all in one place.
• MANAGE YOUR BUSINESS ON THE GO - Everything in the LINE-X Portal is optimized for tablet viewing and interaction.
• WEBSITE MANAGEMENT - The LINE-X Portal allows you to update your Franchise website with fresh content and the latest info.

RETAIL DESIGN

As a LINE-X Franchisee, you have the potential to create something unique in the automotive aftermarket: a one-stop retail experience offering industry leading spray-on bedliners, award-winning protective coatings, and an exclusive brand of truck accessories. At the heart of the one-stop-shop concept is the LINE-X Customer Experience. Aimed at creating a lasting impression, the showroom design emphasizes a strong lifestyle brand presence built with modular components to fit any retail space. Our goal is to make it easy and affordable to create the ultimate LINE-X Customer Experience.

NEW FRANCHISE TRAINING

Here at LINE-X, our Franchise Network is our most important responsibility. Because of LINE-X’s dedication and responsibility to our Franchise Network, and in an effort to aid in the success of a new Franchise owner, we offer a comprehensive three-week training program — one week onsite at LINE-X headquarters in Huntsville, AL, and two weeks onsite at your new LINE-X Franchise location.

WEEK ONE

During Week 1 of New Franchise Training, Franchisees will receive the advanced training needed to provide your customers with the highest level of quality service, and offers training in areas such as Sales, Marketing, Business Accounting, Introduction to Products and Applications, Human Resources, as well as a host of other classes catered toward providing a comprehensive training experience focused on the effective and profitable operation of a LINE-X Franchise.

WEEK TWO

During Week 2 of training, a Technical Representative will arrive at your location to assist you with final installation of your equipment package as well as conduct technical training in its proper use and care. This technical training week at your facility offers you the unique ability to train in your shop, with your equipment, on your turf.

WEEK THREE

The final week of training will be conducted by your designated Regional Manager. This expert business operations consultant will provide you with additional support and training focusing on key areas such as: Outside Sales, Quality Customer Service, and Franchise Operations.

CERTIFICATION OF TRAINING

Upon successful completion of this extensive three-week training program, LINE-X Franchisees will be certified LINE-X applicators and prepared to run a successful LINE-X Franchise. There will also be continued support, and ongoing training as new sales techniques, products and application techniques are developed.

Our detailed training program and dedicated staff of trainers is another demonstration of LINE-X’s commitment to helping our Franchise Network exceed expectations for every customer in every location.

ONGOING OPERATIONS SUPPORT

YOUR STRENGTH IS OUR STRENGTH

LINE-X is proud of the excellent support systems available to LINE-X Franchisees. Ongoing support is provided before and after you open your store. As soon as you join the LINE-X team, you’ll have access to experienced advisors and technicians to help you get started and keep your business on track.

ONGOING PRODUCT DEVELOPMENT

Training doesn’t end when your store opens. Refresher and advanced training courses are available and sometimes required as new products and techniques are developed.

TECHNICAL SUPPORT

As a LINE-X Franchise you will have access to a Technical Team that will assist with the initial set-up and installation of your LINE-X equipment and will work to train your staff in application and maintenance procedures. Tech Support is available 24/7 to assist with any technical problems that may arise.

SALES PROGRAMS

We routinely collect best sales practices gathered throughout the LINE-X network to maximize sales efforts in both wholesale and retail markets.

EQUIPMENT AND SUPPLY PROCUREMENT

LINE-X offers an in-house procurement service and will provide all necessary equipment and supplies at a special Franchise price. We work with our Franchisees regularly to develop and utilize innovative new products, services, and operational systems to adapt to aftermarket trends.

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